1. Advertising lets customers that have never needed you before know you are here and available.
Many people do not seek out services until they need them. All funeral directors know this and your business has to be advertising so when these new customers need arise, you are on their mind. Most people gravitate to the company whose name they have heard about or seen more often, no matter what their performance record is. It is your quality of service that will make a repeat customer and makes your next word of mouth advertiser.
2. Advertising shows customers that your services are needed and stand the test of time.
When people see that you are advertising and can identify with the services you provide, they are more likely to remember you when that service need comes up for them. If no one owned a car then no one would need an auto repair shop, but most people do, so knowing that a repair shop is in their neighborhood will at sometime come in handy for that business in the future.
3. Advertising lets your previous customers know you are still in business.
Repeat business is a large part of every bottom line and if your previous customers are unsure that you are still around, because they have not heard from you in a while, they might go to someone else they have seen advertising that they know are available and use them instead. People are lazy and many times will take what they currently know instead of taking the time to find out for them selves, like looking up your number and placing a call.
4. Advertising lets new customers know you have been around and will continue to be here.
New customers that can see by your advertising that you have been in this business for a period of time will feel better knowing you are not a fly by night operator, that you must have a level of quality associated with your service, and that you should still be around to stand behind your service in the future. That is why testimonials are very important in service advertising.
5. Advertising keeps you working while others are not.
Businesses that are sitting back waiting for an old or new customer to come to them because they do not want to spend the money for advertising during a down turn time, may just be waiting until they close their doors for good. If you are not out there looking for new business, contacting past customers to ask for their work and competing for the few available dollars customers have, you will be holding an empty money bag at the end of the day, week, month or year.
Here is to hoping you had a good 2009 and that you will have a very prosperous New Year in 2010.
Friday, December 11, 2009
Thursday, December 3, 2009
Are you part of the new digital age?
I hate to text, I even have texting blocked from my phone. I never saw the need to twitter, yet I just got us signed up before going to Texas and have sent out some tweets, but I do have a personal facebook page besides our business one and business listings on Linkedin.com and MerchantCircle.com. But there are some new social networking ideas that I think every business person should atempt even if they are not a big player in this new digital wave.
I spoke before about a company Bookfresh.com, and they just asked me to join their group on MerchantCircle.com. A business to business only site not unlike facebook.com and very close to Linkedin.com. Merchant Circle puts you in touch with other local business that might use your service or that could help you network to find new customers. Bookfresh is doing something like what I had mentioned in a previous blog about getting a virtual office to take calls and make appointments for you and your business.
They also use the social network feature of linking you into facebook that allows new customers to find you and book jobs right from thier facebook page. How cool it that. You do not even have to pay for the marketing to find these new customers, your freinds and their freinds on facebook does it all for you! And if you still have not made yourself a website like I have written about in other blogs, they have a simple single web page for you that you can customize or if you already have a web site (good for you) that you can link to, increasing your exposure for SEO.
Another great new thing that just came out late October is an 'app' to Valpak.com. Here is an article that tells about it. http://blog.kudzu.com/?p=1775. Many of you might already use or know about Valpak, a national company that sends out local coupon sheets in a blue envelope to homeowners in the zip codes you want to market too. Well they have recently added an on line version and are giving out this free app to link phones and hand helds to Valpack on line to instantly get their users coupons. Go here to see it or get it. www.itunes.com/appstore/. What a great way to be on top of the list when a customer deceides that they need their house washed, deck, driveway or roof cleaned, or maybe even help with holiday light instalations (if you offer that) here is how to contact them http://www.valpak.com/advertise/index.jsp.
Also you do not have to be using the local Valpac blue envelope program to use the on line one. You can do them separatly or together.
Here's to you, your business and better marketing the digital way in the new year.
I spoke before about a company Bookfresh.com, and they just asked me to join their group on MerchantCircle.com. A business to business only site not unlike facebook.com and very close to Linkedin.com. Merchant Circle puts you in touch with other local business that might use your service or that could help you network to find new customers. Bookfresh is doing something like what I had mentioned in a previous blog about getting a virtual office to take calls and make appointments for you and your business.
They also use the social network feature of linking you into facebook that allows new customers to find you and book jobs right from thier facebook page. How cool it that. You do not even have to pay for the marketing to find these new customers, your freinds and their freinds on facebook does it all for you! And if you still have not made yourself a website like I have written about in other blogs, they have a simple single web page for you that you can customize or if you already have a web site (good for you) that you can link to, increasing your exposure for SEO.
Another great new thing that just came out late October is an 'app' to Valpak.com. Here is an article that tells about it. http://blog.kudzu.com/?p=1775. Many of you might already use or know about Valpak, a national company that sends out local coupon sheets in a blue envelope to homeowners in the zip codes you want to market too. Well they have recently added an on line version and are giving out this free app to link phones and hand helds to Valpack on line to instantly get their users coupons. Go here to see it or get it. www.itunes.com/appstore/. What a great way to be on top of the list when a customer deceides that they need their house washed, deck, driveway or roof cleaned, or maybe even help with holiday light instalations (if you offer that) here is how to contact them http://www.valpak.com/advertise/index.jsp.
Also you do not have to be using the local Valpac blue envelope program to use the on line one. You can do them separatly or together.
Here's to you, your business and better marketing the digital way in the new year.
Monday, November 9, 2009
How to forcast marketing, Tea leaves, crystal balls, or data?
This problem is one that I am working on here at Soap Warehouse and one that I am sure most of you have to deal with at least a few times a year if not monthly. Where do I spend the money I have on advertising? How to I figure out what is working and what new to try?
I read this short article yesterday that got me to thinking of a plan of action.
BUSINESS MARKETING: Tea leaves, crystal balls, or data?
Maybe it can help you as it hopefully will help us here at Soap Warehouse.
This along with a program I love FreeMind, these I hope will help keep our marketing fluid, impactful and as cost effective as possible.
With the FreeMind application I will enter in all the options we have found this year for marketing. I will put in all the dates (when I have to have work orders in or closing dates) and costs of all the opportunities we might want to try this year. Even if I doubt we will be able to afford a few of them. At least they will be on the radar as ideas to shoot for later.
Then as the year progresses and results are measured with each marketing program I will be able to see if something worked and we need to continue on this path, that will cause us to negate other programs, or if we will stop one method or avenue, leaving open the time and money to try another tack on our marketing course.
This way I can start out this year with a set budget but not a definite place where all the resources will go so that we can make changes during the year or even each month as things change.
I hope these can help you as well.
I read this short article yesterday that got me to thinking of a plan of action.
BUSINESS MARKETING: Tea leaves, crystal balls, or data?
Maybe it can help you as it hopefully will help us here at Soap Warehouse.
This along with a program I love FreeMind, these I hope will help keep our marketing fluid, impactful and as cost effective as possible.
With the FreeMind application I will enter in all the options we have found this year for marketing. I will put in all the dates (when I have to have work orders in or closing dates) and costs of all the opportunities we might want to try this year. Even if I doubt we will be able to afford a few of them. At least they will be on the radar as ideas to shoot for later.
Then as the year progresses and results are measured with each marketing program I will be able to see if something worked and we need to continue on this path, that will cause us to negate other programs, or if we will stop one method or avenue, leaving open the time and money to try another tack on our marketing course.
This way I can start out this year with a set budget but not a definite place where all the resources will go so that we can make changes during the year or even each month as things change.
I hope these can help you as well.
Monday, November 2, 2009
What have you learned this year?
I am one of those people that think you should try to learn something new everyday. And if not everyday at least look to find new information or things to learn 2-3 times a week.
If you are not learning you are not growing as a person or in your business. So take a minute to ask your self "What have I learned this year?" If you don't have an answer, or don't think you learned enough maybe you need to start looking for things to learn and places to learn them.
I hope many of you took advantage of the trade shows and coventions offered this past month or this year.
That you are on at least one forum chat room that puts you in touch with others in your field of business.
That you tried to find new ways to do your jobs more efectively, less costly or faster.
That you learned ways to improve getting you & your business in front of customers with advertising.
Soap Warehouse wants to help you learn and to grow. Because face it, the more you grow, the more product you will need and the more we will grow with you. We only want to give you the best in products and in knowlege. So if there is a topic you would like more information on or resource links to, just let us know and we will be happy to spend the time, you may not have, to find the information you need to learn and make it available to you.
One great site I found this year that I have been letting all my car detailers know about is a site called Book Fresh http://www.bookfresh.com/. Now this site can be used by more than just car detailers and if you have been trying to find other ways to increase your customer base or if you have too many empty days to fill this may be it.
BookFresh is a service that you join and they get a cut for their service. With one system they offer, you fill out a list of your own service information for the jobs you are willing to do and lets you put prices to them. Then potential customers go on line, look at what you offer at the price you list and then deceied if they would like to book your services. It also lets you tell the customer when you are available to do the jobs. So say Tueday and Wednesday is always a slow day for you, you can leave those days as the only ones open for new customers. Each job has a time limit set with it, say roof cleaning under 1500 sqft 3 hours, and you have open three time slots per day. The new customer goes on line, finds the day and time they like, places the order, pays for the service and recieves a coupon. You then get an email notice of this new customers information, order and payment. You know you have already been paid before you even load up to drive to their home. Once there you take the coupon and do the job. Of course you should have already called and spoken to them, made sure the job falls in the specs you put down for the job and may even possibly up sell them for other services that they can pay for once you get there.
Don't want to pre-price your services, Book Fresh has another service to book free consultations for job bids. They place you on search engines like Google & Yahoo locally to find you customers. Take a look http://www.bookfresh.com/resources/handyman-business-marketing-software/.
Book Fresh gives you a website (even if you do not already have one) for customers to see your work, read testamonials, it even lets you link to any other website you already have, and offers many free business services for paying clients.
I think this service is a great idea that can move any business, that is not yet on line, into the computer age and open up new possiblities to gain the newer computer savey customer. More than 70% of new customers go line instead of picking up a phone book these days and you need to be where the customers are looking.
I hope you all keep learning and that this site can help some of our customers businesses.
Please let us know if you use them and how it works for you.
If you are not learning you are not growing as a person or in your business. So take a minute to ask your self "What have I learned this year?" If you don't have an answer, or don't think you learned enough maybe you need to start looking for things to learn and places to learn them.
I hope many of you took advantage of the trade shows and coventions offered this past month or this year.
That you are on at least one forum chat room that puts you in touch with others in your field of business.
That you tried to find new ways to do your jobs more efectively, less costly or faster.
That you learned ways to improve getting you & your business in front of customers with advertising.
Soap Warehouse wants to help you learn and to grow. Because face it, the more you grow, the more product you will need and the more we will grow with you. We only want to give you the best in products and in knowlege. So if there is a topic you would like more information on or resource links to, just let us know and we will be happy to spend the time, you may not have, to find the information you need to learn and make it available to you.
One great site I found this year that I have been letting all my car detailers know about is a site called Book Fresh http://www.bookfresh.com/. Now this site can be used by more than just car detailers and if you have been trying to find other ways to increase your customer base or if you have too many empty days to fill this may be it.
BookFresh is a service that you join and they get a cut for their service. With one system they offer, you fill out a list of your own service information for the jobs you are willing to do and lets you put prices to them. Then potential customers go on line, look at what you offer at the price you list and then deceied if they would like to book your services. It also lets you tell the customer when you are available to do the jobs. So say Tueday and Wednesday is always a slow day for you, you can leave those days as the only ones open for new customers. Each job has a time limit set with it, say roof cleaning under 1500 sqft 3 hours, and you have open three time slots per day. The new customer goes on line, finds the day and time they like, places the order, pays for the service and recieves a coupon. You then get an email notice of this new customers information, order and payment. You know you have already been paid before you even load up to drive to their home. Once there you take the coupon and do the job. Of course you should have already called and spoken to them, made sure the job falls in the specs you put down for the job and may even possibly up sell them for other services that they can pay for once you get there.
Don't want to pre-price your services, Book Fresh has another service to book free consultations for job bids. They place you on search engines like Google & Yahoo locally to find you customers. Take a look http://www.bookfresh.com/resources/handyman-business-marketing-software/.
Book Fresh gives you a website (even if you do not already have one) for customers to see your work, read testamonials, it even lets you link to any other website you already have, and offers many free business services for paying clients.
I think this service is a great idea that can move any business, that is not yet on line, into the computer age and open up new possiblities to gain the newer computer savey customer. More than 70% of new customers go line instead of picking up a phone book these days and you need to be where the customers are looking.
I hope you all keep learning and that this site can help some of our customers businesses.
Please let us know if you use them and how it works for you.
Tuesday, October 13, 2009
Thursday, October 1, 2009
Are you going to a Convention this month?
October is a great month for the Pressure Washing Industry and starting next week there will be one event a week all month. In fact there will be so many taking place it would be very hard to get to them all or sometimes to even choose between them.
For some the choice is easy, if you sell equipment as well as do pressure washing work you might be going to CETA the 18th-20 out in Reno, NV. If you live in the North Central area of the country and have been a member of the PWNA for a long time then you will probably attend theirs near Chicago next week the 8th-10th. But there is a new one this year that many contractors might want to take a look at and that is the UAMCC (United Association of Mobile Contract Cleaners). This is their very first convention that will be held in Orlando the 22nd-25th later in the month. It will be packed with speakers and programs geared to better your business. Even if you have not planed to go to any of these it is not too late, especially for the UAMCC. Please try to make it to at least one of these.
I wish I could go to all of them but in fact I unfortunately will not personally be able to make it to any of them. But Soap Warehouse will be participating and supporting them in small ways.
At the UAMCC we have sent 3 $100 product coupons to be given away as prizes at their event. We have contacted the PWNA to offer them the same thing but as of this posting we have not heard back if they will accept this donation. We are also offering all members of these groups a special offer on product for this month and next, wether you are a current customer or not. Either 10% off the product cost of one order with proof of membership or attendance at one of these events or a free 5 gallon container of any one liquid product item, found in our exterior or degreaser tab section of our website, with any other purchase for one order. One only offer per customer.
These events are a great break for you after a very difficult season, for great networking and an opportunity for learning to improve your business. Here is hoping these events help you have a good end to this year.
For some the choice is easy, if you sell equipment as well as do pressure washing work you might be going to CETA the 18th-20 out in Reno, NV. If you live in the North Central area of the country and have been a member of the PWNA for a long time then you will probably attend theirs near Chicago next week the 8th-10th. But there is a new one this year that many contractors might want to take a look at and that is the UAMCC (United Association of Mobile Contract Cleaners). This is their very first convention that will be held in Orlando the 22nd-25th later in the month. It will be packed with speakers and programs geared to better your business. Even if you have not planed to go to any of these it is not too late, especially for the UAMCC. Please try to make it to at least one of these.
I wish I could go to all of them but in fact I unfortunately will not personally be able to make it to any of them. But Soap Warehouse will be participating and supporting them in small ways.
At the UAMCC we have sent 3 $100 product coupons to be given away as prizes at their event. We have contacted the PWNA to offer them the same thing but as of this posting we have not heard back if they will accept this donation. We are also offering all members of these groups a special offer on product for this month and next, wether you are a current customer or not. Either 10% off the product cost of one order with proof of membership or attendance at one of these events or a free 5 gallon container of any one liquid product item, found in our exterior or degreaser tab section of our website, with any other purchase for one order. One only offer per customer.
These events are a great break for you after a very difficult season, for great networking and an opportunity for learning to improve your business. Here is hoping these events help you have a good end to this year.
Thursday, September 17, 2009
Why you need MSDS books?
Well September is here and with it the last quarter of the year. Now is a good time to look and see what business goals you set back at the first of the year still have to be done, evaluate things you have tried this year so far to see if you want to continue with them next year or put on the front burner things you still need to do before this year runs out.
So far we have done all the major products we had planned like putting out a monthly newsletter, writing in this blog at least once a month, trade shows and new advertising campaigns in new channels. But even I still have some things that got pushed aside that I need to get done and marked off my to do list.
One big one is to contact every customer to make sure they have a copy of an MSDS for every product they have purchased from us. This one item is very important for you, for your business and for your employees if you have them. This needs to be done and checked at least once a year. So very soon you will be getting either an email or letter in the mail with a list of the MSDS's you should have on hand especially if you still have the product at your house, on your truck or rig.
MSDS's are always sent out by us the first time you buy a new product, when the product contains Hydrofluoric acid or when it is requested by you, our customer. You can get a needed copy by calling 800-762-7911, emailing us or downloading it from the website.
By law (OSHA either federal or state) you need to have a book made up of all MSDS for every product you use routinely in your work that you or employees can be exposed to. So many more products than just ours should be in there. They need to be cataloged in alphabetical order; by letter tabs are even better. You should probably have more than one MSDS book in your possession. The first should be at your home or office where the bulk of your chemicals are kept. And the others should be carried out on the road with you in your truck or on your rig itself. And if you have more than one truck or rig, one for every one of those as well. It is also best for at least the ones on the road to be kept in a waterproof binder with the pages inserted in plastic page covers so dirt and water will not mess them up. If you do not have these books in place yet, this is a great time of year to get them at the lowest possible cost, while back to school supply sales are happening.
If you do not know what is found in an MSDS, or all the sections of an MSDS, now would be a great time to learn. You can go here to learn everything you need to know about an MSDS, like why you should have them, what are the different sections of an MSDS so you know where to look if the situation comes up and you need it. During an emergency is not the time to wonder if the health cautions or first aid directions are found in section III or VII! Plus if you ever get asked for your MSDS by OSHA, the DOT, a police officer or even a customer to prove what is or is not in a product you are using at their home, this will help your business look professional and possibly not be fined for not having them.
The most frightening calls I have gotten are when customers call us frantic with an injured employee and they do not know where an MSDS is or they did not keep the MSDS we sent them and that employee needs immediate emergency care. I hope you never have a need to open your MSDS books but it sure is important that they are there if you ever do.
So far we have done all the major products we had planned like putting out a monthly newsletter, writing in this blog at least once a month, trade shows and new advertising campaigns in new channels. But even I still have some things that got pushed aside that I need to get done and marked off my to do list.
One big one is to contact every customer to make sure they have a copy of an MSDS for every product they have purchased from us. This one item is very important for you, for your business and for your employees if you have them. This needs to be done and checked at least once a year. So very soon you will be getting either an email or letter in the mail with a list of the MSDS's you should have on hand especially if you still have the product at your house, on your truck or rig.
MSDS's are always sent out by us the first time you buy a new product, when the product contains Hydrofluoric acid or when it is requested by you, our customer. You can get a needed copy by calling 800-762-7911, emailing us or downloading it from the website.
By law (OSHA either federal or state) you need to have a book made up of all MSDS for every product you use routinely in your work that you or employees can be exposed to. So many more products than just ours should be in there. They need to be cataloged in alphabetical order; by letter tabs are even better. You should probably have more than one MSDS book in your possession. The first should be at your home or office where the bulk of your chemicals are kept. And the others should be carried out on the road with you in your truck or on your rig itself. And if you have more than one truck or rig, one for every one of those as well. It is also best for at least the ones on the road to be kept in a waterproof binder with the pages inserted in plastic page covers so dirt and water will not mess them up. If you do not have these books in place yet, this is a great time of year to get them at the lowest possible cost, while back to school supply sales are happening.
If you do not know what is found in an MSDS, or all the sections of an MSDS, now would be a great time to learn. You can go here to learn everything you need to know about an MSDS, like why you should have them, what are the different sections of an MSDS so you know where to look if the situation comes up and you need it. During an emergency is not the time to wonder if the health cautions or first aid directions are found in section III or VII! Plus if you ever get asked for your MSDS by OSHA, the DOT, a police officer or even a customer to prove what is or is not in a product you are using at their home, this will help your business look professional and possibly not be fined for not having them.
The most frightening calls I have gotten are when customers call us frantic with an injured employee and they do not know where an MSDS is or they did not keep the MSDS we sent them and that employee needs immediate emergency care. I hope you never have a need to open your MSDS books but it sure is important that they are there if you ever do.
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