Tuesday, March 2, 2010

Mid America Trucking Show 2010

The Mid America Trucking Show is the largest trade show event for the trucking industry held annually in Louisville, KY. Located at the Kentucky Exposition Center, one of the largest venues of its kind in the country, this year’s event will be held March 25th-27th. MATS will show case over 900 companies and their products with over 70,000 planned attendees from all 50 states as well as over 50 foreign countries. This Heavy-Duty Trucking event is a one-of-a-kind for the trucking industry.


Soap Warehouse has been selling industrial transportation detergents to the trucking industry for the past 17 years but has only recently been exhibiting in these shows. Last year they were a part of the "Big Rig 2009 MATS Sweepstakes Giveaway" and will repeat this year as well in the 2010 Giveaway. If you are a driver with a current CDL please go and enter online www.bigrignetwork.com for that drawing. They also exhibited at the Great American Truck Show in Dallas TX, last August having over 3000 attendees stop by their booth.

Soap Warehouse will be exhibiting this year at MATS in the West Wing at Booth 62124 holding their own booth drawings for their finish safe truck wash "Big Rig Brite" as well as a great new product, the "Aqua Force" arm brace, that is used on a pressure washing wand to reduce arm fatigue while washing. If you are planning on attending the show please go to print out an ENTRY FORM, fill it out and fax it to 770-939-5501 to enter prior to the shows start to guarantee you the best chance to win one of these great prizes.

You can view how the "Aqua Force" arm brace works here.


If you want to order one now please go HERE and click on the order now button. Enter the word 'soap' in the coupon field to get free UPS ground shipping, offer good only if ordered now until the end of the show March 27th.

Soap Warehouse will also have other smaller booth prizes and samples to give out to attendees that stop by to discuss product and to new customers who take advantage of their show special offers by placing an order during the show. If you are already a Soap Warehouse customer, stop by to pick up your customer gift at the booth, this item is being given only to current customers, don't forget to ask for it. Soap Warehouse also has a limited supply of free entry tickets to the show, so if you know you are coming to MATS give them a call at 1-800-SOAP-911 (800-762-7911) as soon as possible to get your free pair or two, only while supply lasts. Also if you are a current Soap Warehouse customer you can call by March 5th to be placed on their VIP list to gain early entry to the Halls on opening day March 25th. Normal show hours start at 1 p.m. but you can get in at 10 a.m. and miss a lot of the crowds, have three extra hours to be one of the first to see exhibitor's products.

To view Soap Warehouse's complete line of over 100 product items go to to their main web site. To be added to their newsletter and coupon specials please enter your name and e-mail address there.

Other features on line is an archive of past newsletters, their BlogSpot, MSDS downloadable file, credit application, order form and much more.

You can view a short presentation about Soap Warehouse here:


Other events that will be going on during MATS; first to kick off the show, the annual Paul K. Young Memorial Truck Beauty Show with 100 entries vying for honors in the country’s premier truck beauty show. The show is held in Lot “J” on the west side of the complex. Friday night March 26th right after the halls close at 6 p.m. two free concerts will feature country bluegrass band The Grascals and country music star John Anderson, presented by Mobil Delvac. Complimentary tickets will be distributed, while supplies last, from Mobil Delvac's Booth (#18160 in the North Wing) on Friday. Going on all during the show is a gathering of more than 100 of trucking's elite fleets looking for new drivers held at the Driver Recruitment Center in the West Wing and the Internet & Technology Center also in the West Wind that will showcase the most innovative technology available to the trucking industry in one centralized location.