This is a good article from Entrepreneur.com and if you have never looked at thier site it is one that you should book mark. You should always take some time to look at what is working for others to find what can help you and your business.
http://www.entrepreneur.com/microsites/microsoftofficelive/article192174.html
Follow this link or cut and paste it in your browser to get there.
But in short these are the main points:
1. Visibility: With more and more consumers logging onto the Web to research products and services, if they are going to find your business, your business needs to be on the Web. If a potential customer Google’s your city name and your service would they find your website listed or just your competitors? Try this today and see who is out there where you should be too.
2. Reach: With a Web site, you are no longer limited to a local customer base. Of course with most of you proximity is a major factor but on the web you are able to reach many more prospective customers this way even in your local area. You can hand out only so many business cards. Even if your name has been mentioned and no card given could this person looking for you find you?
3. Customer service: When customers can log onto your Web site and easily find the information they want—when they want it—their satisfaction increases. Having ways on the web site that customers can contact you besides reaching you on the phone is key. Have an e-mail address or form to fill out saving them time for a question or quote.
4. Competition: A professional looking Web site can level the playing field for smaller companies trying to compete against larger enterprises. It’s also a way to stay in the game; even if people can’t find you on the Web chances are they can find your competitors.
5. Credibility: When you can point customers, partners, even potential employees or investors to a Web site, it tells them you are a serious business. Use lines like doing business for over 10 years. Satisfying customers in the Tri-area since 2001. Even if you have just started you can use lines like “Only use top quality products.” And list them if they have name recognition with your customer. List what groups you are affiliated with for example the local BBB or PWNA.
And remember once you have your site up send us the link and we will put you in the customer link area on our web site to help more people find you.
Friday, August 8, 2008
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