Well Good News,
We are finally getting the new Web site up today Friday May 1st, 2009. It is a few months behind schedule from when we wanted it and there are still many additions and changes to be made but for the most part the basic system will be up and running.
New features include a new tab layout which allows you to go to the type of work you will be doing to see the products we recommend using for these jobs. That does not mean you may not use a product that is not on that drop down but these are the ones most used or recommended for the task.
Then on each tabbed page that is opened you will see the products description, sizes and prices. Current customers will still be able to go to the private customer log in area to see or print out a complete current price list so jumping around page to page to find pricing will not be necessary.
Coming soon will be the option to place items in a shopping cart order form. Although it will not be able to figure freight costs, since there are too many variables, it will send your order request to us here at Soap Warehouse where we will calculate the freight according to the order form and we will contact you back with the exact amount and departure shipping information for you.
There will now be a front page area we will place major announcements for anyone to see, links to our Blog, resource materials, our e-mail sign up button, and every month a link to our current Newsletter. This way everyone can come to the site and see the Newsletter instead of us trying to send out multiple batches of e-mailed newsletters just to clients we have e-mails for. We will still for a while send out e-mail notices when the new newsletter is available on the site.
Coming soon too hopefully will be photos and videos from our bi-monthly product contests. If you do not know about these contests please call and ask for the link to the forms and instructions. You could win product credit on your account by just sending in photos, videos and testimonials about the products you buy and use from Soap Warehouse. The link will be on the site as well shortly.
We will also have a page showing photos and information on previous and up coming events Soap Warehouse has sponsored or exhibited at. Right now these are only available at our intuit website at http://soapwarehouse.intuitwebsites.com/index.html there on the More Info page.
We will still have the private current customer only log in area with special offers and information, just for current clients.
We are adding a MSDS page listing for all products, right now it is just one large down loadable file but soon each tab page will have a link with each product to its own MSDS and in the future a technical product data sheet.
I hope that the new changes will make visiting our site easier and more enjoyable and we would love to hear any ones comments or suggestions about the site. Please send them to linda@soapwarehouse.biz. We are sending this out as an e-mail and are also posting this in its entirety as an entry in our blog.
For those of you who have never looked at our blog please take this chance to do so, you find some valuable information there. We also want to use the blog to answer any customer questions so please send us some.
Have a Great Weekend and Thank you for being a Soap Warehouse Customer.
Friday, May 1, 2009
Thursday, April 30, 2009
Be Just 1% Better!
I just read some very interesting but true advice I would like to pass on to you.
It is better to be just 1% better for 100 reasons than to be 100% better for only 1.
If you take that philosophy with your business you will see that even little changes make a big difference.
For example if your biggest competitor is always giving a 10% discount to new or referral customers and makes a big point of it in their advertising, then you offer 11%.
Now sometimes you can not out do someone or something by even 1%, take "available by phone 24 hours as day" for an example. But you can offer a faster response time either for a call back or actual booked appointment. But you must be able to follow through on your claims so chose carefully. You could offer a superior brand of stain for deck work instead of the run of the mill that everyone else carries, this does not mean that you do not charge for it, just that you carry and market it as the best in the industry. You can offer discounted window cleaning with a house wash or complementary gutter cleaning with a roof cleaning. Anything that the customer perceives as you giving that extra 1% over and over during your job for them will make you stand out, get you referrals and more jobs.
Always leave the owners property better then you found it, and I do not just mean on the job you are being paid to do. I mean make sure you pick up all of your trash or even their trash that your cleaning uncovers, within reason. If your service included furniture removal and replacement for a deck or patio cleaning be sure it is put back correctly or better than you found it. It may cost you only a few extra pennies to rinse off those plastic planters, deck chairs or cushions to make them look better. Of course you can always offer side services for a complete through cleaning job on these items first. And you must be willing to do these sort of small jobs that take up extra time before you offer them to the customer. It does you no good to advertise that you offer these services and have to later, while on the job, refuse to do them because you have booked your time so tight that you can not accommodate them. No matter how much pre-planning you do or questions you ask something else will always come up.
But if you do that extra 1 % for the customer over and over it will pay off 100 times over.
It is better to be just 1% better for 100 reasons than to be 100% better for only 1.
If you take that philosophy with your business you will see that even little changes make a big difference.
For example if your biggest competitor is always giving a 10% discount to new or referral customers and makes a big point of it in their advertising, then you offer 11%.
Now sometimes you can not out do someone or something by even 1%, take "available by phone 24 hours as day" for an example. But you can offer a faster response time either for a call back or actual booked appointment. But you must be able to follow through on your claims so chose carefully. You could offer a superior brand of stain for deck work instead of the run of the mill that everyone else carries, this does not mean that you do not charge for it, just that you carry and market it as the best in the industry. You can offer discounted window cleaning with a house wash or complementary gutter cleaning with a roof cleaning. Anything that the customer perceives as you giving that extra 1% over and over during your job for them will make you stand out, get you referrals and more jobs.
Always leave the owners property better then you found it, and I do not just mean on the job you are being paid to do. I mean make sure you pick up all of your trash or even their trash that your cleaning uncovers, within reason. If your service included furniture removal and replacement for a deck or patio cleaning be sure it is put back correctly or better than you found it. It may cost you only a few extra pennies to rinse off those plastic planters, deck chairs or cushions to make them look better. Of course you can always offer side services for a complete through cleaning job on these items first. And you must be willing to do these sort of small jobs that take up extra time before you offer them to the customer. It does you no good to advertise that you offer these services and have to later, while on the job, refuse to do them because you have booked your time so tight that you can not accommodate them. No matter how much pre-planning you do or questions you ask something else will always come up.
But if you do that extra 1 % for the customer over and over it will pay off 100 times over.
Friday, April 24, 2009
Bio Barrier
The next product I would like to discuss is Bio Barrier. I wrote about this product last year but I will mention it again after speaking on Citrus X-terior earlier this week. Bio Barrier is a great follow up product to any cleaning where molds and mildews have been a problem. Like with roof shingles - once the black Gloeocapsa Magma algae has been killed and removed, or with vinyl siding or wood decking- once the green, yellow, or black mold and any mildew has been killed and removed.
Bio Barrier needs to be applied right after a through cleaning of the surface has been done and the area to be treated is thoroughly dried. Bio Barrier is not a mold or mildew killer but rather a growth inhibitor. Bio Barrier protects a surface it is applied to from the harmful micro-organisms that cause odor and mold growth from coming back. A properly treated surface will have effective protection for 6-12 months depending on the environment and frequency of exposure to direct water or indirect moisture.
Bio Barrier does not have to be used on the whole house, roof or deck. You can locate, mark or document, like with photographs or a drawing of the problem areas before cleaning is done to easily locate them later for treatment. Bio Barrier is used straight, not diluted. It can be sprayed, sponged or wiped onto the surface for treatment just so a light but complete wetting of the product is applied to the surface material. Bio Barrier does not have to be used to soak, saturate or be allowed to run down or pool on a surface to be effective.
Bio Barrier can be used as an add on to your normal cleaning as an added value, additionally priced service. For just pennies you could be able to give a no growth guarantee with your cleaning that would be a perceived added value to your customer.
Say for instance you clean a house and a few days later come back to apply Bio Barrier just to the problem areas. If you have left a sign in the yard stating your company name and number, plus left cards with your current customer with a referral offer, you may very well be coming back to that area to do a new job besides doing the Bio Barrier treatment and moving your sign to a different house's yard in the same neighborhood.
Bio Barrier will make you look good to your customers and if you did a quality first cleaning job it should bring you added word of mouth business as well when the mold does not grow back in just a few months. It also gives you a leg up as to why you should come back on a yearly basis to clean the house and retreat for the mold.
Bio Barrier is available in 1 gallon bottles and 5 gallon pails. You can call to order Bio Barrier at 800-762-7911 or go to our web site http://www.soapwarehouse.biz/ where you will find a Data Sheet and other valuable information about Bio Barrier.
Bio Barrier needs to be applied right after a through cleaning of the surface has been done and the area to be treated is thoroughly dried. Bio Barrier is not a mold or mildew killer but rather a growth inhibitor. Bio Barrier protects a surface it is applied to from the harmful micro-organisms that cause odor and mold growth from coming back. A properly treated surface will have effective protection for 6-12 months depending on the environment and frequency of exposure to direct water or indirect moisture.
Bio Barrier does not have to be used on the whole house, roof or deck. You can locate, mark or document, like with photographs or a drawing of the problem areas before cleaning is done to easily locate them later for treatment. Bio Barrier is used straight, not diluted. It can be sprayed, sponged or wiped onto the surface for treatment just so a light but complete wetting of the product is applied to the surface material. Bio Barrier does not have to be used to soak, saturate or be allowed to run down or pool on a surface to be effective.
Bio Barrier can be used as an add on to your normal cleaning as an added value, additionally priced service. For just pennies you could be able to give a no growth guarantee with your cleaning that would be a perceived added value to your customer.
Say for instance you clean a house and a few days later come back to apply Bio Barrier just to the problem areas. If you have left a sign in the yard stating your company name and number, plus left cards with your current customer with a referral offer, you may very well be coming back to that area to do a new job besides doing the Bio Barrier treatment and moving your sign to a different house's yard in the same neighborhood.
Bio Barrier will make you look good to your customers and if you did a quality first cleaning job it should bring you added word of mouth business as well when the mold does not grow back in just a few months. It also gives you a leg up as to why you should come back on a yearly basis to clean the house and retreat for the mold.
Bio Barrier is available in 1 gallon bottles and 5 gallon pails. You can call to order Bio Barrier at 800-762-7911 or go to our web site http://www.soapwarehouse.biz/ where you will find a Data Sheet and other valuable information about Bio Barrier.
Wednesday, April 22, 2009
Citrus X-terior House Wash Cleaner
I will be writing some entries this year about certain products that we carry, depending on when they are the most popular or when I may have been asked about them by a customer. So I will start with this newer Soap Warehouse House Wash "Citrus X-terior" for the Spring cleaning season.
The Citrus X-terior product has some great features: nice citrus scent, it can be used with bleach, it is very economical in price, but is still a good cleaner even when using at the top of its dilution rate of 1:50, non hazardous or DOT regulated, and it is biodegradable.
The advantages of using Citrus X-terior instead of using just straight bleach with water for house washing are the following:
One, you can use less bleach than you would normally use if you where just house washing with bleach and water alone. This reduces the effects bleach alone can have on plants and grass, without reducing the reason you are using bleach, which is to kill molds and mildews while removing the colored stains that come with them from the surfaces of the house.
For an explanation of how bleach works please take a look at the article I wrote on bleach for the "Cleaner Times" magazine. http://www.cleanertimes.com/pdfdocs/2009CTMag/Clearing%20the%20Air%20on%20Bleach%202009-02.pdf
Two, you have the advantage that you are truly using a soap cleaner to wash and remove dirt, oils and other harmful residues from the surface of the house, not just changing their chemical makeup to become invisible. This will extend the life of the paint, vinyl, hardy plank or brick surface of the house while improving its appearance.
Third, the clean citrus scent masks the strong bleach odor and leaves the customer with a more pleasant lasting reminder, than that of the just bleach.
Now Citrus X-terior is not for every job you may have, especially with the extremely dirty or neglected homes, but for a general once a year house cleaning product, Citrus X-terior is a very good one to have available and will make you money.
Citrus X-terior is available in a 1 gallon bottle, 5 gallon pail or a 55 gallon kit. Call the office to order 800-762-7911 or for current pricing, or go to our website: http://www.soapwarehouse.biz/.
The Citrus X-terior product has some great features: nice citrus scent, it can be used with bleach, it is very economical in price, but is still a good cleaner even when using at the top of its dilution rate of 1:50, non hazardous or DOT regulated, and it is biodegradable.
The advantages of using Citrus X-terior instead of using just straight bleach with water for house washing are the following:
One, you can use less bleach than you would normally use if you where just house washing with bleach and water alone. This reduces the effects bleach alone can have on plants and grass, without reducing the reason you are using bleach, which is to kill molds and mildews while removing the colored stains that come with them from the surfaces of the house.
For an explanation of how bleach works please take a look at the article I wrote on bleach for the "Cleaner Times" magazine. http://www.cleanertimes.com/pdfdocs/2009CTMag/Clearing%20the%20Air%20on%20Bleach%202009-02.pdf
Two, you have the advantage that you are truly using a soap cleaner to wash and remove dirt, oils and other harmful residues from the surface of the house, not just changing their chemical makeup to become invisible. This will extend the life of the paint, vinyl, hardy plank or brick surface of the house while improving its appearance.
Third, the clean citrus scent masks the strong bleach odor and leaves the customer with a more pleasant lasting reminder, than that of the just bleach.
Now Citrus X-terior is not for every job you may have, especially with the extremely dirty or neglected homes, but for a general once a year house cleaning product, Citrus X-terior is a very good one to have available and will make you money.
Citrus X-terior is available in a 1 gallon bottle, 5 gallon pail or a 55 gallon kit. Call the office to order 800-762-7911 or for current pricing, or go to our website: http://www.soapwarehouse.biz/.
Thursday, April 16, 2009
Storm Damage
Here is just a few of the reasons Soap Warehouse was out of power, phones and Internet from Monday April 13th around 10:15 AM until Wednesday at 6:30 AM.I am sure all of you know how frustrating it can be when things beyond your control come crashing into your life. Atlanta is a beautiful city and is not called the city of trees for nothing, but it can have it's downside.
Our Warehouse and office are located in an small office park that backs up to a huge golf course and Old home neighborhood in Dekalb Co. We had crews working on a main side road for over 24 hours practically moving only 20-30 feet at a time restoring the downed lines to get our small area back up. With the major drought followed by this month of heavy rain and the new leaves just coming out catching the strong winds, all these reasons together made Monday's thunderstorm look like we had a tornado come through here.
We appreciate every ones understanding and patience in allowing us time to get back to being able to receive and fill orders. And for the few customers that were worried when we did not answer our phone, fax or e-mails until I got home Tuesday night and was able to retrieve them off site and answer them, thank you for your concern.
Photos courtesy of the Dekalb County Champion Newspaper.
With this delay our new website should be up by early next week and I will be sure to let everyone know when that event takes place.
Thanks again and everyone take care.
Friday, March 27, 2009
Taxes
One of the most dreaded words of the small business owner.
I wanted to share a few tips we have found to pass on along with some other links that may help some of you.
First tip: Get some professional help. I do not mean to have to pay a fortune for this help but too many small business owners think they can do it themselves and find out only years later after an audit, that they either owe money they don't have or wasted money they could have gotten back, but is now too late to recover it.
Even if you just read up on the subject, go on line for a self help like at Entrepreneur.com or pay for a tax filing program you will be ahead of the game.
Here is a link to a great lady I know Diana Crawford. She did these tax audit videos for a client and it has helped many people. Besides just being an accountant with a CPA degree she is an Intuit QuickBooks expert. So if you use QuickBooks (I suggest you use some type of computer program) and have a problem give her a shout. She will help anyone or at least steer them to a local person that can. She teaches QuickBooks small business classes for free and does Beta testing for Intuit on new versions of QuickBooks and is an Intuit Trainer. If you already have QuickBooks there is a wealth of free information just through Intuit on line.
http://www.expertvillage.com/expert/2239.htm (cut and paste the link)
dcrawford@cmccpas.com This is her e-mail. Please indicate on the subject line or in your e-mail you are a Soap Warehouse customer. She is also available to do any ones businesses taxes, her firm handles clients across the country.
Right now we are planing to start recording her free "How to set up your small business with QuickBooks" sessions so she will have more time to devote to hosting other advanced classes. We are also discussing with her to possibly make a video just for pressure washing businesses to address their specific needs to put on our site. I will let everyone know as soon as new sessions are available.
Next make sure you are tracking every expense. Do you give out coupons or give discounts for services to customers? You need to track that money as cost of advertising, this expense is to be taken against the money you made. If you list your total income minus cost of labor and supplies but forget this amount it could be costing you hundreds of dollars a year in tax savings.
Mileage vs actual cost: Always keep a log book in your company vehicle listing the beginning millage on Jan 1. on the first page and then keep a millage log to and from every customer or stop. List every dollar spent on gas, oil changes, tires, tune ups, repairs etc. I also suggest putting this information into a spreadsheet at least once a week or so. This way at the end of the year you can evaluate if you should take the flat mileage rate of the miles you drove for work or the actual costs of using your vehicle for business. Don't forgot the mileage on your personal vehicle either especially if it is used to do other errands like deposit money in the bank or pick up office supplies. Keep an estimate book in your family , so if you meet someone, hand them a card and give them an estimate, you can write off some of that mileage as well.
Even something as simple as doing your laundry can save you money. If you spend the few extra dollars to put a company name patch on your clothes you are then able to write off not only the cost of the items, but the cost of the patch and cleaning them for the entire year. Because they are then considered a uniform not just personal apparel, but I suggest wearing them sometimes even when you are not working to promote your business name. I will sometimes wear our Soap Warehouse business tag out just to try and start conversations and get new leads. Even putting a sign with your business's name and number on your personal car will allow you to write off the costs it takes to do it plus gives you the added advertising. I have even lent a set of magnetic signs to friends to put on their vehicle when I know are going on a long cross country trip to generate calls. I never know where my next customer may be coming from.
Good Luck dealing with Uncle Sam this year.
I wanted to share a few tips we have found to pass on along with some other links that may help some of you.
First tip: Get some professional help. I do not mean to have to pay a fortune for this help but too many small business owners think they can do it themselves and find out only years later after an audit, that they either owe money they don't have or wasted money they could have gotten back, but is now too late to recover it.
Even if you just read up on the subject, go on line for a self help like at Entrepreneur.com or pay for a tax filing program you will be ahead of the game.
Here is a link to a great lady I know Diana Crawford. She did these tax audit videos for a client and it has helped many people. Besides just being an accountant with a CPA degree she is an Intuit QuickBooks expert. So if you use QuickBooks (I suggest you use some type of computer program) and have a problem give her a shout. She will help anyone or at least steer them to a local person that can. She teaches QuickBooks small business classes for free and does Beta testing for Intuit on new versions of QuickBooks and is an Intuit Trainer. If you already have QuickBooks there is a wealth of free information just through Intuit on line.
http://www.expertvillage.com/expert/2239.htm (cut and paste the link)
dcrawford@cmccpas.com This is her e-mail. Please indicate on the subject line or in your e-mail you are a Soap Warehouse customer. She is also available to do any ones businesses taxes, her firm handles clients across the country.
Right now we are planing to start recording her free "How to set up your small business with QuickBooks" sessions so she will have more time to devote to hosting other advanced classes. We are also discussing with her to possibly make a video just for pressure washing businesses to address their specific needs to put on our site. I will let everyone know as soon as new sessions are available.
Next make sure you are tracking every expense. Do you give out coupons or give discounts for services to customers? You need to track that money as cost of advertising, this expense is to be taken against the money you made. If you list your total income minus cost of labor and supplies but forget this amount it could be costing you hundreds of dollars a year in tax savings.
Mileage vs actual cost: Always keep a log book in your company vehicle listing the beginning millage on Jan 1. on the first page and then keep a millage log to and from every customer or stop. List every dollar spent on gas, oil changes, tires, tune ups, repairs etc. I also suggest putting this information into a spreadsheet at least once a week or so. This way at the end of the year you can evaluate if you should take the flat mileage rate of the miles you drove for work or the actual costs of using your vehicle for business. Don't forgot the mileage on your personal vehicle either especially if it is used to do other errands like deposit money in the bank or pick up office supplies. Keep an estimate book in your family , so if you meet someone, hand them a card and give them an estimate, you can write off some of that mileage as well.
Even something as simple as doing your laundry can save you money. If you spend the few extra dollars to put a company name patch on your clothes you are then able to write off not only the cost of the items, but the cost of the patch and cleaning them for the entire year. Because they are then considered a uniform not just personal apparel, but I suggest wearing them sometimes even when you are not working to promote your business name. I will sometimes wear our Soap Warehouse business tag out just to try and start conversations and get new leads. Even putting a sign with your business's name and number on your personal car will allow you to write off the costs it takes to do it plus gives you the added advertising. I have even lent a set of magnetic signs to friends to put on their vehicle when I know are going on a long cross country trip to generate calls. I never know where my next customer may be coming from.
Good Luck dealing with Uncle Sam this year.
Wednesday, March 25, 2009
Changes for the year.
First I would like to say we had a lovely time in Savannah GA for the PAMA Seminar (Professional Aviation Maintenance Association). We where a Bronze Supporter of this event and it was very nice to meet Aviation Maintenance personal from all over GA and the South. Some knew of our product "Top Gun" but many were introduced to it for the first time. We look forward to work with as many of these great people and companies as we can in the future.
We want to congratulate Mr. Charles Wilson of Luthersville, GA on winning our "Top Gun" product package at our booth. We also want to thank the attendees that bid and won our "Top Gun" product in the PAMA silent auction.
I hope that at least some of our Northern customers get to attend this weekends Pressure Washing Seminar in NY. Soap Warehouse is a Silver Sponsor at that event.
(ADDED LATTER: We wanted to congratulate the four winners of our 5 gallon product door prizes at the Seminar and to Joe Torres the winner of our Exterior sample pack in our drawing from the fax entries we received after the Seminar.)
We are also looking forward to our next event that should be in May over in Charleston SC for a local PWNC (Pressure Washers Network of the Carolina's).
Next we are moving closer to putting our new web site on line. It will have new tabbed features to make navigating through the web site easier. It will eventually allow customers to place orders, choosing the products, sizes and amounts they want with us following up by contacting them back with the total including shipping and expected delivery date.
You will be able to see what the product total will be when you send the order to us and we will then calculate any shipping charges according to the filled out request.
You will also be able to see MSDS info for each product on their product page or find it in the MSDS table listing. Prices will be listed with each product but an inclusive price list will still be available only by logging on to the customer only area or by a request that we send you one by mail, fax or e-mail.
We will have this Blog, Links and other information available to help our customers.
If there is any thing you would like to see on our site please contact us and request it.
We want to congratulate Mr. Charles Wilson of Luthersville, GA on winning our "Top Gun" product package at our booth. We also want to thank the attendees that bid and won our "Top Gun" product in the PAMA silent auction.
I hope that at least some of our Northern customers get to attend this weekends Pressure Washing Seminar in NY. Soap Warehouse is a Silver Sponsor at that event.
(ADDED LATTER: We wanted to congratulate the four winners of our 5 gallon product door prizes at the Seminar and to Joe Torres the winner of our Exterior sample pack in our drawing from the fax entries we received after the Seminar.)
We are also looking forward to our next event that should be in May over in Charleston SC for a local PWNC (Pressure Washers Network of the Carolina's).
Next we are moving closer to putting our new web site on line. It will have new tabbed features to make navigating through the web site easier. It will eventually allow customers to place orders, choosing the products, sizes and amounts they want with us following up by contacting them back with the total including shipping and expected delivery date.
You will be able to see what the product total will be when you send the order to us and we will then calculate any shipping charges according to the filled out request.
You will also be able to see MSDS info for each product on their product page or find it in the MSDS table listing. Prices will be listed with each product but an inclusive price list will still be available only by logging on to the customer only area or by a request that we send you one by mail, fax or e-mail.
We will have this Blog, Links and other information available to help our customers.
If there is any thing you would like to see on our site please contact us and request it.
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