Hello,
In order to have better SEO Soap Warehouse moved its main blog to its own site in 2010. We will leave the old posts here and will occasionally include some from our new location, as with the few here from 2011. But to see all our posts please visit the new location and be sure to subscribe to the feed to get each new post e-mailed to you.
http://info.soapwarehouse.biz/blog-0/
Monday, January 14, 2013
Wednesday, September 7, 2011
How to monitor your Social Media Footprint in 10 minutes a day.
This is for everyone that says "they do not have the time" to put into Social Media to have it work for them. Now granted this 10 minutes is only after you have done the initial set up work and yes that does take a little time, but you can spend 10-15 minutes once a day for a first week or two to be set up to follow all these short steps. I will give you the list then show you where to go to set each one up.
2 minutes: Check Twitter to listen about your company and products.
1.5 minutes: Scan Google Alerts for your company name, products or executives names.
1 minutes: Check Facebook stats at your Companies Page
3 minutes: Look for questions and answer at least one a day
2.5 minutes: Use Google Reeder to check other sites like Flicker, Digg and others.
Total 10 minutes a day.
Now the longer you spend at some, like with Q&A's, that will be to your advantage. You may have days where you find more than one or two questions that would be good for you to answer so realistically you may spend 20-30 minutes on these five items on some days. Or you may only do 4 for the 5 like I do most of the time.
1. Checking Twitter. Well first you have to have a Twitter account. And that is easy and free by going to http://www.twitter.com/. Once you are set up you can then use one of two tools; TweetDeck or Twitter Search.
For TweetDeck you must go to their web site http://www.tweekdeck.com/ and sign up, it's free and then set up your scan board. I like this because once it is turned on at the beginning of the day every time a new item is posted to any of the categories you have it set to show, Facebook, LinkedIn, Twitter etc. the posts will flash up in the top right corner of your screen and ping you. If you are at your computer you can glance up to see if it is a post you would like to comment on. Remember sites like Facebook are about relationships not selling so just making comments keeps you relevant to your FB friends.
Now Twitter Search is much easier and you can use it as much or as little as you want each day. Just go to the Home Page and up in the search bar put in your companies name. Be sure to place quotation marks around it or you will get posts that contain all the words themselves not just in the order of your business name. For example Joe's Pressure Washing will return "Joe's" "pressure" "washing" and "pressure washing" instead of the "Joe's Pressure Washing" that you want. Or you can go to the advanced search and enter it there before saving. You might also want to chose some that are close, that your customers might enter instead and incorrectly, like "Joe's Power Washing" "Joe's Power Wash" and remember capitalization does not matter. You can also list product names if your business has them, like ours does. After each search you can click at the top on the "Save this Search" button if you where happy with the results. Once it is saved when you come back each day. Look just above the posts and click on the "Searches" tab. A scrolled down menu will appear with all the searches you have saved. Click on which ever one you want to check at that time. You can also keep up to date with temporary items and delete them once they are over.
2. Scan Google Alerts. This is very similar to the Twitter searches we just discussed. You go to www.google.com/alerts to set them up. You list what you want to know about that is coming out on the web and then set it as to how often to send the results to your email account. I have it set for as it happens but I have over 10 alerts, and I might check it a few times during the day. You may only have a few you will need to set for, so once a day or even once a week may be fine. But remember the longer you wait the longer your response time will be to react to anything negative. You will need to have your business name as well as your own name. For those I would set it for all results. But for topics you might want to set it for Only the best results like I do for "restaurant fire", "power washing", "pressure washing", "graffiti removal" and again do not forget the quote marks. You can also set it for whole phrases as well like "fleet truck washing". You can also use a special email account just for these alerts so you do not clutter up your regular account or have your email filters set so that any email coming from Google Alerts goes into a separate folder so it is easy to open and scan them. This is what I do. I also have alerts set for topic phrases to gather information for my blogs.
3. Check Facebook Stats. Go to your company page on Facebook. On the top right hand under the bar, click on the Edit page button, when this comes up on the left side there is a list and near the bottom of the list is a bar graph called Insights. This will give you a lot of valuable information about who is coming and using your site. It can tell you how many daily, weekly and monthly users are using your site. It also shows what posts got interactions. Enabling you to go back to the post and continue the conversation.
4. Search for questions to answer. You need to put your self out there as an authority in your business or just to interact. For this you can use sites like Ask.com at http://www.ask.com/answers/ and click on the Ask People tab, at Facebook Questions http://www.facebook.com/questions/ see what your friends are asking and answer or ask your own question with poll options. With Yahoo answers you can get out into the www audience not just the people you know and this can bring even more people to you. This is the one I use the most. Go to http://answers.yahoo.com/ and set your account up. and then to browse categories. Most of you will find questions to answer in the Home and Garden section. Found one asking about paint colors, if bleach hurts vinyl siding, what size pressure washer to buy to start up in the business and how much should an average pressure washing job cost. All these and more would have been great for many of you to answer. You make your comments and then you are able to link to web pages to back up your answers. You can link to your own website but do not use it all the time or as the sole link. Anyone can click on your avatar with the answer and find your information that you set up when you joined and this is where you need to list your web site and company information. Also if you have good answers, the person that asked the questions chooses the best answer, then you get a better ranking and more people will listen to what you have to say. You can also create a network and gain fans.
5. Google Reader found at https://www.google.com/reader/ this is good if you already have a Google e-mail account or want to get one just to have your Google alerts sent to it and to use the reader. You can link your web site , your competitors sites, Youtube, Flicker any site you want to visit to check on what is new.
2 minutes: Check Twitter to listen about your company and products.
1.5 minutes: Scan Google Alerts for your company name, products or executives names.
1 minutes: Check Facebook stats at your Companies Page
3 minutes: Look for questions and answer at least one a day
2.5 minutes: Use Google Reeder to check other sites like Flicker, Digg and others.
Total 10 minutes a day.
Now the longer you spend at some, like with Q&A's, that will be to your advantage. You may have days where you find more than one or two questions that would be good for you to answer so realistically you may spend 20-30 minutes on these five items on some days. Or you may only do 4 for the 5 like I do most of the time.
1. Checking Twitter. Well first you have to have a Twitter account. And that is easy and free by going to http://www.twitter.com/. Once you are set up you can then use one of two tools; TweetDeck or Twitter Search.
For TweetDeck you must go to their web site http://www.tweekdeck.com/ and sign up, it's free and then set up your scan board. I like this because once it is turned on at the beginning of the day every time a new item is posted to any of the categories you have it set to show, Facebook, LinkedIn, Twitter etc. the posts will flash up in the top right corner of your screen and ping you. If you are at your computer you can glance up to see if it is a post you would like to comment on. Remember sites like Facebook are about relationships not selling so just making comments keeps you relevant to your FB friends.
Now Twitter Search is much easier and you can use it as much or as little as you want each day. Just go to the Home Page and up in the search bar put in your companies name. Be sure to place quotation marks around it or you will get posts that contain all the words themselves not just in the order of your business name. For example Joe's Pressure Washing will return "Joe's" "pressure" "washing" and "pressure washing" instead of the "Joe's Pressure Washing" that you want. Or you can go to the advanced search and enter it there before saving. You might also want to chose some that are close, that your customers might enter instead and incorrectly, like "Joe's Power Washing" "Joe's Power Wash" and remember capitalization does not matter. You can also list product names if your business has them, like ours does. After each search you can click at the top on the "Save this Search" button if you where happy with the results. Once it is saved when you come back each day. Look just above the posts and click on the "Searches" tab. A scrolled down menu will appear with all the searches you have saved. Click on which ever one you want to check at that time. You can also keep up to date with temporary items and delete them once they are over.
2. Scan Google Alerts. This is very similar to the Twitter searches we just discussed. You go to www.google.com/alerts to set them up. You list what you want to know about that is coming out on the web and then set it as to how often to send the results to your email account. I have it set for as it happens but I have over 10 alerts, and I might check it a few times during the day. You may only have a few you will need to set for, so once a day or even once a week may be fine. But remember the longer you wait the longer your response time will be to react to anything negative. You will need to have your business name as well as your own name. For those I would set it for all results. But for topics you might want to set it for Only the best results like I do for "restaurant fire", "power washing", "pressure washing", "graffiti removal" and again do not forget the quote marks. You can also set it for whole phrases as well like "fleet truck washing". You can also use a special email account just for these alerts so you do not clutter up your regular account or have your email filters set so that any email coming from Google Alerts goes into a separate folder so it is easy to open and scan them. This is what I do. I also have alerts set for topic phrases to gather information for my blogs.
3. Check Facebook Stats. Go to your company page on Facebook. On the top right hand under the bar, click on the Edit page button, when this comes up on the left side there is a list and near the bottom of the list is a bar graph called Insights. This will give you a lot of valuable information about who is coming and using your site. It can tell you how many daily, weekly and monthly users are using your site. It also shows what posts got interactions. Enabling you to go back to the post and continue the conversation.
4. Search for questions to answer. You need to put your self out there as an authority in your business or just to interact. For this you can use sites like Ask.com at http://www.ask.com/answers/ and click on the Ask People tab, at Facebook Questions http://www.facebook.com/questions/ see what your friends are asking and answer or ask your own question with poll options. With Yahoo answers you can get out into the www audience not just the people you know and this can bring even more people to you. This is the one I use the most. Go to http://answers.yahoo.com/ and set your account up. and then to browse categories. Most of you will find questions to answer in the Home and Garden section. Found one asking about paint colors, if bleach hurts vinyl siding, what size pressure washer to buy to start up in the business and how much should an average pressure washing job cost. All these and more would have been great for many of you to answer. You make your comments and then you are able to link to web pages to back up your answers. You can link to your own website but do not use it all the time or as the sole link. Anyone can click on your avatar with the answer and find your information that you set up when you joined and this is where you need to list your web site and company information. Also if you have good answers, the person that asked the questions chooses the best answer, then you get a better ranking and more people will listen to what you have to say. You can also create a network and gain fans.
5. Google Reader found at https://www.google.com/reader/ this is good if you already have a Google e-mail account or want to get one just to have your Google alerts sent to it and to use the reader. You can link your web site , your competitors sites, Youtube, Flicker any site you want to visit to check on what is new.
Tuesday, August 16, 2011
Staying safe working in the heat.
This time of year, is what we often call the “dog days” of summer, many parts of the country have been sweltering under conditions of oppressive heat and high humidity. But suffering illness from extreme heat can be preventable.
Summer heat is an added hazard to your job. Water is the largest component of the human body, making up 50 to 70% of the body’s weight and as the temperatures climb so does your bodies need to replenish that water.
6-8 eight ounce glasses of water a day is what the normal person needs for their body to function properly, but you need even more when you have added factors like heat and exertion that are causing you to loose extra water, through perspiration.
You should always drink an extra glass of water before starting any physical activity, in side or out. This will help keep your heart rate and body temperature lower. Water should be continued to be consumed at a higher than normal rate if your physical activity continues for more than 30 minutes, especially in high temperatures and humidity.
Two main functions of water in the body are temperature regulation and the removal of waste products. If you are not needing to urinate more often, even though you think you are drink enough water, then you probably are not, and may risk becoming over heated and experience heat stroke or heat exhaustion. List to recognize the difference will be given a little later on.
First; following these guidelines can help you maintain proper hydration during work and exercise in hot weather:
1.Weigh your self without clothes before and after a normal days work, especially during hot weather. For each pound of body weight lost you should drink two cups of fluid. This should give you an idea of what you have been missing, so you can make changes to your routine.
2.Drink a rehydration beverage containing sodium to quickly replenish lost body fluids. The beverage should also contain 6-8 percent glucose of sucrose (carbohydrate). But do not replace all normal water consumption with these. Do not drink sodas or coffee as beverages with lots of sugar or caffeine dehydrate you.
3.Drink 2.5 cups of water 2 hours before out side work or exercise.
4.Drink 1.5 cups of water 15 minutes just prior to working or working out.
5.Drink at least one cup of fluid (water or drink beverage) every 15 to 20 minutes during working or physical activity.
6.Weigh your self every night to see how you are doing and replenish, with water, the amount you need to get back in balance. See #1.
As the weather gets hotter your body loses more water. You should drink additional amounts per hour as the temperatures rise to compensate for this loss.
Drink water even if you do not feel thirsty; by the time you do feel thirsty your body could loss between 2 to 5 cups of water, even more when out doors. When you are dehydrated your attention and concentration can decrease by 13% and short term memory by 7%. Dehydration can increases accidents!
How to tell the difference between Heat Stroke and Heat Exhaustion:
While heat exhaustion is a overheating of the body, heat stroke is a severe condition that can result in bodily harm.
It is heat exhaustion if a person shows a marked improvement after drinking small amounts of plain water and being placed in the shade, heat stroke victims may not.
Heat stroke comes on faster than heat exhaustion with symptoms such as dry mouth, gaunt or pasty appearance, vomiting or lapse into unconsciousness.
Although heat exhaustion can exhibit a rise in body temperatures a temp over 103° is at heat stroke level.
A person with heat exhaustion may be perspiring while a heat stroke victim might be dry because their bodies ability to sweat has broken down and is not functioning properly.
A person with heat stroke may also be having mild hallucinations or show signs of mental incapacity prior to unconsciousness, such as not being able to follow simple directions or answer easy questions.
A person on low sodium diets or if they have lost large amounts of fluids containing salt, such as sweating, or are on certain medications are more likely to experience heat stroke vs. heat exhaustion and then giving these victims fluids containing electrolytes and sodium such as a sport drink will be of a higher benefit than that of just water.
How to help someone with heat exhaustion or heat stroke:
- First move victim to a cool or shaded area and administer water.
- Loosen any constricting clothing or extra layers of clothing.
- Check victims temperature if possible, note if they are sweaty or dry.
- You can place cool towels or wet clothes on the head, chest, midsection, and arms to reduce body temp, but do not use ice.
- Ask the person simple questions and to follow simple commands, such as what day it is, their children's name, to touch their finger to their nose, or count back from ten.
- If you suspect heat stroke call for help immediately, lie the person down with legs slightly raised, if conscious allow them to sit up to drink fluids, ideally a sport drink, every 5 - 10 minutes until help arrives.
Keep your self safe when working in the heat and hope for a break in the temperatures.
Blog has moved but will keep this one going too.
Hello,
As many Internet savy folks know, not having your blog live on your own main site gives you NO SEO benefit. Having a blog is a great first step, but you do not need to be building up Google's presence on the Internet. Therefore about a year ago we moved our main blogging on to our own site at http://info.soapwarehouse.biz/Default.aspx. I will still be posting some of the best articles on this site to keep it current and allow those that find it, to follow us and learn about Soap Warehouse.
We hope to see you there. You can also use the links below to follow us on Facebook, Twitter and LinkedIn as well as subscribe to our blogs RSS feed. http://info.soapwarehouse.biz/blog-0/
Have a great day.
As many Internet savy folks know, not having your blog live on your own main site gives you NO SEO benefit. Having a blog is a great first step, but you do not need to be building up Google's presence on the Internet. Therefore about a year ago we moved our main blogging on to our own site at http://info.soapwarehouse.biz/Default.aspx. I will still be posting some of the best articles on this site to keep it current and allow those that find it, to follow us and learn about Soap Warehouse.
We hope to see you there. You can also use the links below to follow us on Facebook, Twitter and LinkedIn as well as subscribe to our blogs RSS feed. http://info.soapwarehouse.biz/blog-0/
Have a great day.
LinkedIn
Rss Feed Soap Warehouse BlogThursday, June 2, 2011
How to use QuickBooks for Customer Marketing
One of my Facebook group members asked a question that made me think that the answer should be a blog post.
He wanted to know if most pressure washing professionals are using QuickBooks (QB) for their book keeping. Well QB is the #1 seller for a reason. But we use QB for so much more and since I have friends that work with Intuit in QB design and debugging, I have learned how QB can also help small business owners with their marketing.
And since June is National Entrepreneur Do-it-Yourself Marketing Month this would be a great time to show everyone some tricks and hand out tips.
First if you are not using QB you should really consider it. And if you are not fully using the report features, you are missing out on a major portion of what QB can do for you.
Did you know you can use features in QB to segment your customers in to specific groups to use later for marketing?
Go to your QB and pull up the Customer Center. Once there click on any customer you want. There you will see just under the Customer name a field called “Customer Type” This was designed to be used to indicate almost anything about your customer that you want, but it can be used for marketing by creating reports. It has been reported in surveys to QB that over 60% of QB users do not use the "customer type" function which is a terrible waste. To get to this field click on the “Edit Customer” button, top right. Once there click on the “Additional Information” tab. Now you can access the drop down menu and use the “Add New” feature. I would suggest using this to segment your customers buy type of work you do. For example if you do only a limited type of work like only house or window washing you might want to list the types but Square foot size ranges or type of house or building. Ex: Under 1000, 1500-2000, Two story, split level, ranch, strip mall etc.
But most of you have a range of work you perform like house wash, roof wash, and flat work (such as driveways or side walks). Then your list could look like this: House wash <1000sq, House wash/gutters, Gutter clean only, deck wash only, deck wash/strip & stain, etc. I have not found a limit to the number that you can use and no # is given in QB help.
Some might want to use the “Job Type” under the “Job” tab in this way instead which would also be fine, but if you have already been using QB for a while and have never used the Job function it is not possible to go back and convert past invoices so this may not be where you want to segment. But you can use it moving forward as a great tool to separate invoices for the different jobs you do for customers. But you must be consistent in naming your types of jobs to make reporting easier later. But with the “Customer Type” area you can go back and modify all or as many customer records as you would like.
Once you are using the “Type” area you can create reports that give you details to make e-mail or direct mail campaigns work.
You can also use Custom fields to help you even further. For instance you could set one of these fields to be called “last date of service” then every time you have finished invoicing a customer you go here and enter in the date the job was completed. Later when you need to find customers to fill your schedule in a specific location or area you could create a custom report asking it to give you all house wash only, house/gutter and house wash/roof cleaning customers that you have not serviced yet this year to be listed. This list could further be sorted by adding other criteria like city or zip code and then be exported to an excel file where an e-mail list is made to send out a targeted e-mail offer, for example saying that you will be in that area next week and that you have three slots open and if they call and book an appointment by Friday they will get a free gutter cleaning (Or any other added service benefit you may want to offer)
Using the date of service you can also make your lists for thank you cards for the past month, find customers that have missed their normal yearly cleaning time or even for sending out customer Birthday cards if you have made a field for that.
Other things to look for when researching customer files: Review their invoices. Are they a once a year house washing customer that you have been washing for the last 5 years? You could send out a customer appreciation or referral offer. Is there a pattern of when they call or schedule their service with you? If you are slow in June you could possibly pre sell past July customers early with a phone call or an offer. Have you ever done any extra side work during one of these visits but not every time or have you ever noted there was other work available at this home that you have not done or that some one else is doing? Send them an offer like; “With any house wash every 100 square feet of flat work cleaned, you get 10 feet free.” to help get work you have not had in the past but know is available.
Make use of the notes section! Take notes on the job in a note book or on the quote form and transfer these notes into QB for a future gold mine of marketing information. Like “Customer just put in a pool, add quote for pool deck next year.”
In the newest QB version 11 they have a great new feature that allows you to attach additional documents to the file as a whole or to each invoice, estimate or sales order. You can use this feature to attach photos of the job, either at the time of the job quote, or B & A photos of the job after you are done. Then next time you can pull up what the property looked like to remind you of certain things you may have forgot to include in your costs or to notice changes when you visit that have been made since that last job that might change the price. Such as added planter boxes to the deck railings. You can also use this to attach copies of supply lists or invoices so you can remember how many cans of stain, the exact color and price you paid last time. This way you can find out the current pricing for these items ahead of time and adjust your billing or estimate accordingly. You can go back and attach new documents to old invoices with out a problem so even if you have supply lists, invoices and photos 10 years old you can still add them now to your current customer records. Once you have made and attached the copies, you may be able to get rid of the old paper work altogether. Clutter saving alert!
If you have different crews or employees doing work for you be sure to use the “Rep” drop down menu for this. This can help you track who did the quote? How many hours some one worked or the number of jobs done when paying your employees or if a customer has a praise or complaint you can easily tell who was last at that job. Or if a customer asks for the same tech you will know who to schedule. Even if changed to a new Rep at the next job visit or quote, the older invoice will still retain the past information. Great feature to use.
Now one feature I wish they would change is in the wording of the drop down menu in the “Job Info” tab. Right now it lists: None, Pending, Awarded, In Progress, Closed, and Not Awarded. I would like this to also allow you to add to these ones like: Quoted, Scheduled, Do Not Accept Job, etc.
But even leaving it this way you could still do a search for all pending sales orders to find customers that you quoted for a job (pending) that never called you back, to allow you to make a call or mailing list for follow up contact. You can also get pretty long with your job description with about 100 characters. The “Job Type” names must be shorter, at about 20 characters and this is where you can segment your customers by the work done, if you did not want to use the first location I discussed earlier "Customer Type".
Another really cool new feature in QB 11 is the map and directions feature. Not sure if a booked customer lives near one that is calling to schedule? Just click on the word “map” in blue under the customers address and the location will come up in Google Maps. It can also give you directions between addresses. It also gives you a space to enter notes if you have to remember things like “Gate will be locked, combo is 5-23-16 and must close gate behind or dogs will get out.” But this only works for the main address for the customer, so if you have a commercial customer with one mailing address and multiple locations knowing where their post office box or corporate office is may not be as helpful.
There are so many ways you can use the custom fields for marketing there is no way to list them all and I am sure you might think of ways I have not heard of yet. Only realize that in the older versions there are only 7 slots that can be used for custom field entry and once they have been made and used they can not be changed unless you make one inactive. Once you make it inactive it will not be searchable. The newer QB11 and maybe even QB10 will let you have more than 7. This has allowed us to add things like Facebook Friend and Newsletter subscriber as custom fields to our current customer accounts.
Well I hope this has helped you QB users and any that may be trying to decide if QB is a smart investment. But no matter what computer book keeping system you use, be sure to continuously make back up copies. We back up our QB files to readable/writable disks each week and once a month run a complete drive copy of our data to alternating portable hard drives. This way we can never lose more than a single week of QB data or a whole month of most of our other data to fire or theft. Another way is to pay for off site down loading, which is becoming very convenient and more affordable than ever before.
He wanted to know if most pressure washing professionals are using QuickBooks (QB) for their book keeping. Well QB is the #1 seller for a reason. But we use QB for so much more and since I have friends that work with Intuit in QB design and debugging, I have learned how QB can also help small business owners with their marketing.
And since June is National Entrepreneur Do-it-Yourself Marketing Month this would be a great time to show everyone some tricks and hand out tips.
First if you are not using QB you should really consider it. And if you are not fully using the report features, you are missing out on a major portion of what QB can do for you.
Did you know you can use features in QB to segment your customers in to specific groups to use later for marketing?
Go to your QB and pull up the Customer Center. Once there click on any customer you want. There you will see just under the Customer name a field called “Customer Type” This was designed to be used to indicate almost anything about your customer that you want, but it can be used for marketing by creating reports. It has been reported in surveys to QB that over 60% of QB users do not use the "customer type" function which is a terrible waste. To get to this field click on the “Edit Customer” button, top right. Once there click on the “Additional Information” tab. Now you can access the drop down menu and use the “Add New” feature. I would suggest using this to segment your customers buy type of work you do. For example if you do only a limited type of work like only house or window washing you might want to list the types but Square foot size ranges or type of house or building. Ex: Under 1000, 1500-2000, Two story, split level, ranch, strip mall etc.
But most of you have a range of work you perform like house wash, roof wash, and flat work (such as driveways or side walks). Then your list could look like this: House wash <1000sq, House wash/gutters, Gutter clean only, deck wash only, deck wash/strip & stain, etc. I have not found a limit to the number that you can use and no # is given in QB help.
Some might want to use the “Job Type” under the “Job” tab in this way instead which would also be fine, but if you have already been using QB for a while and have never used the Job function it is not possible to go back and convert past invoices so this may not be where you want to segment. But you can use it moving forward as a great tool to separate invoices for the different jobs you do for customers. But you must be consistent in naming your types of jobs to make reporting easier later. But with the “Customer Type” area you can go back and modify all or as many customer records as you would like.
Once you are using the “Type” area you can create reports that give you details to make e-mail or direct mail campaigns work.
You can also use Custom fields to help you even further. For instance you could set one of these fields to be called “last date of service” then every time you have finished invoicing a customer you go here and enter in the date the job was completed. Later when you need to find customers to fill your schedule in a specific location or area you could create a custom report asking it to give you all house wash only, house/gutter and house wash/roof cleaning customers that you have not serviced yet this year to be listed. This list could further be sorted by adding other criteria like city or zip code and then be exported to an excel file where an e-mail list is made to send out a targeted e-mail offer, for example saying that you will be in that area next week and that you have three slots open and if they call and book an appointment by Friday they will get a free gutter cleaning (Or any other added service benefit you may want to offer)
Using the date of service you can also make your lists for thank you cards for the past month, find customers that have missed their normal yearly cleaning time or even for sending out customer Birthday cards if you have made a field for that.
Other things to look for when researching customer files: Review their invoices. Are they a once a year house washing customer that you have been washing for the last 5 years? You could send out a customer appreciation or referral offer. Is there a pattern of when they call or schedule their service with you? If you are slow in June you could possibly pre sell past July customers early with a phone call or an offer. Have you ever done any extra side work during one of these visits but not every time or have you ever noted there was other work available at this home that you have not done or that some one else is doing? Send them an offer like; “With any house wash every 100 square feet of flat work cleaned, you get 10 feet free.” to help get work you have not had in the past but know is available.
Make use of the notes section! Take notes on the job in a note book or on the quote form and transfer these notes into QB for a future gold mine of marketing information. Like “Customer just put in a pool, add quote for pool deck next year.”
In the newest QB version 11 they have a great new feature that allows you to attach additional documents to the file as a whole or to each invoice, estimate or sales order. You can use this feature to attach photos of the job, either at the time of the job quote, or B & A photos of the job after you are done. Then next time you can pull up what the property looked like to remind you of certain things you may have forgot to include in your costs or to notice changes when you visit that have been made since that last job that might change the price. Such as added planter boxes to the deck railings. You can also use this to attach copies of supply lists or invoices so you can remember how many cans of stain, the exact color and price you paid last time. This way you can find out the current pricing for these items ahead of time and adjust your billing or estimate accordingly. You can go back and attach new documents to old invoices with out a problem so even if you have supply lists, invoices and photos 10 years old you can still add them now to your current customer records. Once you have made and attached the copies, you may be able to get rid of the old paper work altogether. Clutter saving alert!
If you have different crews or employees doing work for you be sure to use the “Rep” drop down menu for this. This can help you track who did the quote? How many hours some one worked or the number of jobs done when paying your employees or if a customer has a praise or complaint you can easily tell who was last at that job. Or if a customer asks for the same tech you will know who to schedule. Even if changed to a new Rep at the next job visit or quote, the older invoice will still retain the past information. Great feature to use.
Now one feature I wish they would change is in the wording of the drop down menu in the “Job Info” tab. Right now it lists: None, Pending, Awarded, In Progress, Closed, and Not Awarded. I would like this to also allow you to add to these ones like: Quoted, Scheduled, Do Not Accept Job, etc.
But even leaving it this way you could still do a search for all pending sales orders to find customers that you quoted for a job (pending) that never called you back, to allow you to make a call or mailing list for follow up contact. You can also get pretty long with your job description with about 100 characters. The “Job Type” names must be shorter, at about 20 characters and this is where you can segment your customers by the work done, if you did not want to use the first location I discussed earlier "Customer Type".
Another really cool new feature in QB 11 is the map and directions feature. Not sure if a booked customer lives near one that is calling to schedule? Just click on the word “map” in blue under the customers address and the location will come up in Google Maps. It can also give you directions between addresses. It also gives you a space to enter notes if you have to remember things like “Gate will be locked, combo is 5-23-16 and must close gate behind or dogs will get out.” But this only works for the main address for the customer, so if you have a commercial customer with one mailing address and multiple locations knowing where their post office box or corporate office is may not be as helpful.
There are so many ways you can use the custom fields for marketing there is no way to list them all and I am sure you might think of ways I have not heard of yet. Only realize that in the older versions there are only 7 slots that can be used for custom field entry and once they have been made and used they can not be changed unless you make one inactive. Once you make it inactive it will not be searchable. The newer QB11 and maybe even QB10 will let you have more than 7. This has allowed us to add things like Facebook Friend and Newsletter subscriber as custom fields to our current customer accounts.
Well I hope this has helped you QB users and any that may be trying to decide if QB is a smart investment. But no matter what computer book keeping system you use, be sure to continuously make back up copies. We back up our QB files to readable/writable disks each week and once a month run a complete drive copy of our data to alternating portable hard drives. This way we can never lose more than a single week of QB data or a whole month of most of our other data to fire or theft. Another way is to pay for off site down loading, which is becoming very convenient and more affordable than ever before.
Monday, April 11, 2011
Inbound Marketing with Social Media
Finding new ways to market your business with out breaking the bank is one goal almost every small business owner wants to find.
During this month I plan to give you some suggestions, links to resources and hard facts to try and help you reach this goal.
Social Media is the new way to reach old and potentially new customers. Inbound Marketing is the future of small business. Outbound marketing may become all but extinct in the next 10 years. It is necessary to have more than a web site these days and to try and find customers via direct mail, e-mail and other media campaigns. Customers are tuning out and avoiding traditional methods business use to use to sell their products and services. New prospects want to find you when they need you, not you find them and interupt their day. They want real value and information even before they are willing to contact you about a service you could provide for them.
As we know most web surfers will make a decision to stay on your site in less than 3 seconds and many web analyst’s are saying that it has moved down now to less than 2 seconds.
So how can you make your web site be the one a service surfer will find and then stop and take a look at?
I will give you a list of 5 key elements here and then elaborate a little for you under the list.
Your business name that corresponds with the work you do: Bill’s Pressure Washing and House Cleaning. You can even use multiple names and have multiple sites if your work is strongly divided, such as All Kitchen Hood Cleaning and Bill’s Pressure Washing. You can still use one phone, just have two separate numbers that are forwarded to a single phone, most phones now will let you know where the number was forwarded from so you will know how to answer the call.
Or you may need to have multiple landing pages added to your web site, designed toward each part of work that you cover. It no longer smart to have just one main page of your web site listing everything you do. You must have that plus a page for your deck cleaning and repair, roof washing and gutter cleaning, house washing, concrete cleaning, Christmas light decorating... any job you do can have its own page which in turn can all link back to one contact entry page.
And with so many new searchers using their phones, iPads and other smaller screen devices you will need to revise your pages to give those viewers information in the way they will see it, only the left top 1/3 of the page.
Ok on to point #2. Now that your surfer has stopped you need to grab them with an offer and call to action. Do you offer same day free estimates? Free gutter cleaning with new roof cleaning? 20 sq ft free concrete cleaning with each 100 ft cleaned?
What ever the offer is, make it stand out, be clear and then have an obvious button to click on for them to take action with. I could write a complete blog just about how to do this, and I will, but for now just know this is what needs to happen to get the contact.
Point #3, to be able to give examples of how you can solve their problem, you first need to know what that problem is! This is where creating pages within your web site with Meta tags and key words to specific words and long tail phrases people to search are become very important. You want some one that searches for “lowest priced house washing in Fulton county” to find your page on house washing, not to be taken to someone else’s page or even to your web site to a page about deck washing or roof cleaning, even though you may do all three, that surfer will have clicked off your site before you can blink. I will expand on this in a future blog post.
#4 - visuals. Visuals are becoming more and more important to surfers; they don’t want to have to read everything they want to know, they want to see it. Pictures tell the story many times much easier and faster than words can. The brain can process pictures over 10 times faster than when reading information that the picture is showing. For example:
These Before and After photos of removing rust from a concrete patio is understood much faster than reading the statements. “We can clean your concrete patio, walk way or drive way from rust, dirt, oil, and tire marks.” or “We can remove rust caused by patio furniture, so on and so forth.” Not that you should not still make the statement, but understand that people scan information, especially text and photos catch the eye. Videos are even better. You can improve the time spent on your site tremendously, sometimes by more than 20% with video. For example if your average page view is currently 6 seconds and you add even one 1 minute video, when it is watched you have increased your view time over 10%. Have multiple videos available that are shorter like 20-30 seconds and you will increase the number of videos a single person will be willing to watch and you can reach view rates of 20-40% higher than your starting 6% rate. Be sure to state near the video how long each one is to increase the chance of even the first view. People will not click on videos they feel are too evolved or will abandon one once it starts if it is moving too slowly or does not start to answer their problem or question.
Lastly give your surfer the option to learn more and engage with you in the future. Offer them newsletters, future discounts if they leave you their email, links to other information they may want to learn about, etc. These are opportunities to be able to contact these people in the future even if they did not click over and fill out your free estimate or contact form. They may just be price shopping and would like the opportunity to try you later if you sent them a discount offer and would be willing to just leave you their email address but not their name, so don’t require it.
I know this has been a little long but I hope you will come back and view the follow up posts that we will have. To be sure you are included, you can join our e-mail list by going to our web site www.soapwarehouse.biz then you will receive newsletters or you can go and like our Facebook page's or subscribe to this blog and you will know when new posts are added. You can even follow us on Twitter.
Thanks for reading.
During this month I plan to give you some suggestions, links to resources and hard facts to try and help you reach this goal.
Social Media is the new way to reach old and potentially new customers. Inbound Marketing is the future of small business. Outbound marketing may become all but extinct in the next 10 years. It is necessary to have more than a web site these days and to try and find customers via direct mail, e-mail and other media campaigns. Customers are tuning out and avoiding traditional methods business use to use to sell their products and services. New prospects want to find you when they need you, not you find them and interupt their day. They want real value and information even before they are willing to contact you about a service you could provide for them.
As we know most web surfers will make a decision to stay on your site in less than 3 seconds and many web analyst’s are saying that it has moved down now to less than 2 seconds.
So how can you make your web site be the one a service surfer will find and then stop and take a look at?
I will give you a list of 5 key elements here and then elaborate a little for you under the list.
- Quality information above the fold and on the left 1/3 of the web page.
- An obvious offer and call to action.
- Examples of how to solve their problems (the reason they have searched)
- Include visuals (especially video)
- Ways to continue to be educated or engage if they want too.
Your business name that corresponds with the work you do: Bill’s Pressure Washing and House Cleaning. You can even use multiple names and have multiple sites if your work is strongly divided, such as All Kitchen Hood Cleaning and Bill’s Pressure Washing. You can still use one phone, just have two separate numbers that are forwarded to a single phone, most phones now will let you know where the number was forwarded from so you will know how to answer the call.
Or you may need to have multiple landing pages added to your web site, designed toward each part of work that you cover. It no longer smart to have just one main page of your web site listing everything you do. You must have that plus a page for your deck cleaning and repair, roof washing and gutter cleaning, house washing, concrete cleaning, Christmas light decorating... any job you do can have its own page which in turn can all link back to one contact entry page.
And with so many new searchers using their phones, iPads and other smaller screen devices you will need to revise your pages to give those viewers information in the way they will see it, only the left top 1/3 of the page.
Ok on to point #2. Now that your surfer has stopped you need to grab them with an offer and call to action. Do you offer same day free estimates? Free gutter cleaning with new roof cleaning? 20 sq ft free concrete cleaning with each 100 ft cleaned?
What ever the offer is, make it stand out, be clear and then have an obvious button to click on for them to take action with. I could write a complete blog just about how to do this, and I will, but for now just know this is what needs to happen to get the contact.
Point #3, to be able to give examples of how you can solve their problem, you first need to know what that problem is! This is where creating pages within your web site with Meta tags and key words to specific words and long tail phrases people to search are become very important. You want some one that searches for “lowest priced house washing in Fulton county” to find your page on house washing, not to be taken to someone else’s page or even to your web site to a page about deck washing or roof cleaning, even though you may do all three, that surfer will have clicked off your site before you can blink. I will expand on this in a future blog post.
#4 - visuals. Visuals are becoming more and more important to surfers; they don’t want to have to read everything they want to know, they want to see it. Pictures tell the story many times much easier and faster than words can. The brain can process pictures over 10 times faster than when reading information that the picture is showing. For example:
These Before and After photos of removing rust from a concrete patio is understood much faster than reading the statements. “We can clean your concrete patio, walk way or drive way from rust, dirt, oil, and tire marks.” or “We can remove rust caused by patio furniture, so on and so forth.” Not that you should not still make the statement, but understand that people scan information, especially text and photos catch the eye. Videos are even better. You can improve the time spent on your site tremendously, sometimes by more than 20% with video. For example if your average page view is currently 6 seconds and you add even one 1 minute video, when it is watched you have increased your view time over 10%. Have multiple videos available that are shorter like 20-30 seconds and you will increase the number of videos a single person will be willing to watch and you can reach view rates of 20-40% higher than your starting 6% rate. Be sure to state near the video how long each one is to increase the chance of even the first view. People will not click on videos they feel are too evolved or will abandon one once it starts if it is moving too slowly or does not start to answer their problem or question.
Lastly give your surfer the option to learn more and engage with you in the future. Offer them newsletters, future discounts if they leave you their email, links to other information they may want to learn about, etc. These are opportunities to be able to contact these people in the future even if they did not click over and fill out your free estimate or contact form. They may just be price shopping and would like the opportunity to try you later if you sent them a discount offer and would be willing to just leave you their email address but not their name, so don’t require it.
I know this has been a little long but I hope you will come back and view the follow up posts that we will have. To be sure you are included, you can join our e-mail list by going to our web site www.soapwarehouse.biz then you will receive newsletters or you can go and like our Facebook page's or subscribe to this blog and you will know when new posts are added. You can even follow us on Twitter.
Thanks for reading.
Thursday, March 3, 2011
Blast Off Graffiti Remover
During the month of March, 2011 call us at 800-762-7911 to order your first bottle of Blast Off at a 20% savings, $19.99 instead of $24.99. Just watch our video and see how fast Blast Off works.
Our other graffiti product Shadow Away is also on sale for 20% off.
Shipping costs are additional, but added discounts for multiple units are available.
Tuesday, January 25, 2011
How to figure chemical soap dilutions?
I must try and help out customers with this almost everyday so I thought I would make a post out of it and possibly a white paper to send out so I would not have to repeat my self as much and for easy reference.
Plus I can easy get confused or tongue tied on the phone sometimes so it is a good idea to have it all written down some place.
First you will need to know how you are going to apply the chemical mix to start with. Figuring ratios for a pump up sprayer is easy, but the most common piece of equipment for this need is the pressure washer. So you first must know what dilution ratio or fixed mixing ratio your machine puts out. This can be easy for some, but many customers call me all the time saying they have no idea how much chemical their machine takes in and how diluted it is sprayed out.
The first place to look is in your machines owner’s manual. It should give you info like its flow rate or the gallons per minute the machine can generate plus its fixed mixing ratio. This can vary by machine and some larger models may even have a dial that allows the operator to change the mixing ratio. Another place to look if you no longer have your manual or if you bought your equipment second hand and never had one is on the internet by putting you make and model number into the search engine. You can also sometimes go to a local dealer that may have manuals in stock or that can order one for you.
A harder way to figure it out is to use a do it your self method. Take a measured 1 gallon (128 fluid ounces) and place it in your machines chemical mix tank or insert your down stream hose into the gallon container. Turn you machine on and run it dispensing all the water coming out of the wand into a much larger container, such as a 5 gallon bucket. Take care to have the machine set at a low PSI so all the water makes it into the container, a closed 5 gallon tight drum is good for this. Once you have drained the gallon of water out of your chemical mixing tank or with your down stream hose measure the amount of water you ended up with and then divide the amount by 128 (ounces in one gallon) to find out your machines ratio. If you ended up with say 900 ounces you would get the results of 7.03125 which I would consider being a 1:7 ratio. I would run this experiment at least 2-3 times comparing the results and taking the average for best results. Some of our customers have even been known to add food coloring to the original gallon to help them gauge when they have used all of it up.
So lets us say your machine has a permanent setting of 1:7 and you need to take your concentrated chemical and get it up to a 1:25 application ratio. So you need to figure out how much water to add to your chemical, that once it is placed in the chemical mixing tank or suction hose dropped in the container you are down streaming from, your machine will produce the needed 1:25 ratio.
This means we have to use the algebra we never thought we would ever need once we learned it and then forgot back in school and create a mathematical equation to do our work for us.
First we will put the dilution we need to end up with on the left side of the equation (see below)
Next we have the detergent, ‘d’ and water to think about. Say we want to make a 5 gallon container, ‘p’ of chemical product mix. And (p-d) is the amount of water we need in the container and 7p is the additional amount of water that the machine will be adding while dispensing the contents of the container. So we set p=5 gallons and we solve for d and find that d=1.538 gallons of detergent.
1 = ____d_____
25 (p – d) + 7p
Now I am not going to sit here and teach you how to step by step figure an algebra equation that many would not be able to remember just like back in high school. But I am going to give you the link to a web site that has a dilution calculator right there for you.
http://jansson.us/mixingratio-concentration.html#pressureWasherCalculator.
What I suggest is that you go to this site, make the calculations for all the products you regularly use knowing your own machines ratio and our products dilution rates or the ones you use with our products. I would then round the results and make a dilution chart to keep as a mixing guide.
Here are just a few examples from what some customers I know have and the products they use.
Customer #1 uses Brown Derby with cold water that we suggest mixing at 1:50. His machine is set from the factory at a 1:20 ratio and he mixes his premix in 5 gallon pails that sit on his truck.
His equation would look like this:
1 = ______d_______
50 (5 – d) + 20*5
But in the calculator it looks like this:
Detergent Water
Final Mixing Ratio: 1:50
Pressure Washer Mixing Ratio: 1:20
Desired Volume of Pre-mix: 5 gal
Pre-mix Concentration: 41.18/%
Detergent: 2.059gal= 263.5 fl. oz
Water: 2.941 gal= 376.5 fl. oz
Giving this customer the directions to take 2 gallons (rounded down) of our Brown Derby with 3 gallons (rounded up) of water to make his pre mixed 5 gallon pails to down stream with his machine to get a very close 1:50 ratio of cleaner to water.
Let’s take one more case:
Customer #2 uses Mighty Max as a house wash at a 1:20 ratio and his machine is set at a 1:7 ratio. He on the other hand only wants his 5 gallon pails filled with 3 gallons of mix so they are easier to carry and move around the houses. His results would be this:
Detergent Water
Final Mixing Ratio: 1:20
Pressure Washer Mixing Ratio: 1:7
Desired Volume of Pre-mix: 3 gal
Pre-mix Concentration: 38.10%
Detergent: 1.143gal = 146.3 fl. oz
Water: 1.857 gal = 237.7 fl. oz
Or if rounded, 1 ¼ gallon of Mighty Max to 1 ¾ gallons of water, making a slightly greater than 1:20 mixture.
Once you know your normal values you can more easily adjust the mixtures as needed for other considerations like water temperature, air temperature, or amount of product you have left available to do a job. How to estimate soap use for your season will be kept for a later post. Use this winter time off now to make these charts and be better prepared for spring.
Plus I can easy get confused or tongue tied on the phone sometimes so it is a good idea to have it all written down some place.
First you will need to know how you are going to apply the chemical mix to start with. Figuring ratios for a pump up sprayer is easy, but the most common piece of equipment for this need is the pressure washer. So you first must know what dilution ratio or fixed mixing ratio your machine puts out. This can be easy for some, but many customers call me all the time saying they have no idea how much chemical their machine takes in and how diluted it is sprayed out.
The first place to look is in your machines owner’s manual. It should give you info like its flow rate or the gallons per minute the machine can generate plus its fixed mixing ratio. This can vary by machine and some larger models may even have a dial that allows the operator to change the mixing ratio. Another place to look if you no longer have your manual or if you bought your equipment second hand and never had one is on the internet by putting you make and model number into the search engine. You can also sometimes go to a local dealer that may have manuals in stock or that can order one for you.
A harder way to figure it out is to use a do it your self method. Take a measured 1 gallon (128 fluid ounces) and place it in your machines chemical mix tank or insert your down stream hose into the gallon container. Turn you machine on and run it dispensing all the water coming out of the wand into a much larger container, such as a 5 gallon bucket. Take care to have the machine set at a low PSI so all the water makes it into the container, a closed 5 gallon tight drum is good for this. Once you have drained the gallon of water out of your chemical mixing tank or with your down stream hose measure the amount of water you ended up with and then divide the amount by 128 (ounces in one gallon) to find out your machines ratio. If you ended up with say 900 ounces you would get the results of 7.03125 which I would consider being a 1:7 ratio. I would run this experiment at least 2-3 times comparing the results and taking the average for best results. Some of our customers have even been known to add food coloring to the original gallon to help them gauge when they have used all of it up.
So lets us say your machine has a permanent setting of 1:7 and you need to take your concentrated chemical and get it up to a 1:25 application ratio. So you need to figure out how much water to add to your chemical, that once it is placed in the chemical mixing tank or suction hose dropped in the container you are down streaming from, your machine will produce the needed 1:25 ratio.
This means we have to use the algebra we never thought we would ever need once we learned it and then forgot back in school and create a mathematical equation to do our work for us.
First we will put the dilution we need to end up with on the left side of the equation (see below)
Next we have the detergent, ‘d’ and water to think about. Say we want to make a 5 gallon container, ‘p’ of chemical product mix. And (p-d) is the amount of water we need in the container and 7p is the additional amount of water that the machine will be adding while dispensing the contents of the container. So we set p=5 gallons and we solve for d and find that d=1.538 gallons of detergent.
1 = ____d_____
25 (p – d) + 7p
Now I am not going to sit here and teach you how to step by step figure an algebra equation that many would not be able to remember just like back in high school. But I am going to give you the link to a web site that has a dilution calculator right there for you.
http://jansson.us/mixingratio-concentration.html#pressureWasherCalculator.
What I suggest is that you go to this site, make the calculations for all the products you regularly use knowing your own machines ratio and our products dilution rates or the ones you use with our products. I would then round the results and make a dilution chart to keep as a mixing guide.
Here are just a few examples from what some customers I know have and the products they use.
Customer #1 uses Brown Derby with cold water that we suggest mixing at 1:50. His machine is set from the factory at a 1:20 ratio and he mixes his premix in 5 gallon pails that sit on his truck.
His equation would look like this:
1 = ______d_______
50 (5 – d) + 20*5
But in the calculator it looks like this:
Detergent Water
Final Mixing Ratio: 1:50
Pressure Washer Mixing Ratio: 1:20
Desired Volume of Pre-mix: 5 gal
Pre-mix Concentration: 41.18/%
Detergent: 2.059gal= 263.5 fl. oz
Water: 2.941 gal= 376.5 fl. oz
Giving this customer the directions to take 2 gallons (rounded down) of our Brown Derby with 3 gallons (rounded up) of water to make his pre mixed 5 gallon pails to down stream with his machine to get a very close 1:50 ratio of cleaner to water.
Let’s take one more case:
Customer #2 uses Mighty Max as a house wash at a 1:20 ratio and his machine is set at a 1:7 ratio. He on the other hand only wants his 5 gallon pails filled with 3 gallons of mix so they are easier to carry and move around the houses. His results would be this:
Detergent Water
Final Mixing Ratio: 1:20
Pressure Washer Mixing Ratio: 1:7
Desired Volume of Pre-mix: 3 gal
Pre-mix Concentration: 38.10%
Detergent: 1.143gal = 146.3 fl. oz
Water: 1.857 gal = 237.7 fl. oz
Or if rounded, 1 ¼ gallon of Mighty Max to 1 ¾ gallons of water, making a slightly greater than 1:20 mixture.
Once you know your normal values you can more easily adjust the mixtures as needed for other considerations like water temperature, air temperature, or amount of product you have left available to do a job. How to estimate soap use for your season will be kept for a later post. Use this winter time off now to make these charts and be better prepared for spring.
Tuesday, December 7, 2010
Blast Off Graffiti Remover, no water needed.
Soap Warehouse is introducing it's latest group of products.
Blast Off Graffiti Remover, Shadow Away Graffiti Remover and Cleen Fast commercial spray cleaner.
First we will tell you about Blast Off, it works like nothing else on the market today for removing graffiti.
You spray it on a dry hard surface that has a graffiti tag of paint or permanent marker on it, wait around one minute or less and then just wipe off with a dry cloth.
See for your self, watch our 60 second video. No water is needed, in fact water reduces the effectiveness of the product and the surface needs to be dry before applying Blast Off for it to work properly.
You will not believe how easy graffiti will come off. Blast Off works on metal, plastics, fiberglass, vinyl, tile, grout, composites and many natural stone surfaces. It is great to use on vehicles, metal buildings or machinery casings, in bathrooms on walls, stall dividers, and fixtures.
Blast Off is pH neutral, biodegradable, non corrosive and contains no petroleum distillates and is safe of factory applied paint and powder coats. Easy and very safe to use.
Blast Off can of course not be used on surfaces that have been spray painted, or painted with Latex or Epoxy paints as this is what it is designed to remove. It should also not be used on Screen printed signs as it will remove the dyes as well.
Blast Off is most effective on new graffiti on hard non porous surfaces that have not had any other cleaner used previously to try and remove the tag.
Our next product Shadow Away is for larger graffiti tagged areas on concrete or masonry or when a shadow has been left from trying to remove graffiti with a cleaner that did not entirely finish the job.
Shadow Away is also pH neutral, biodegradable, non corrosive and contains no petroleum distillates and needs to be applied to a dry surface.
Shadow Away will remove shadows or ghosting that has been left behind by other cleaners. It is a spray that is designed to make a gel to get down into the pores of concrete, mansonry and to cling to verticle surfaces. Shadow Away will continue to work and stay on the surface dissolving the paint or marker as long as the area is keep wet with the Shadow Away or Blast Off until it has completely released the stain from the surface. A brush may be used to push the paint around to be sure it has been completely released. A white powder will apear as the product is allowed to dry but that will rinse easily from the surface once you know the painted area has been loosend and or removed by wiping. Once you have released all the paint with Shadow Away you may use a pressure washer to rinse the area clean.
I will talk about Cleen Fast in our next post.
Blast Off Graffiti Remover, Shadow Away Graffiti Remover and Cleen Fast commercial spray cleaner.
First we will tell you about Blast Off, it works like nothing else on the market today for removing graffiti.
See for your self, watch our 60 second video. No water is needed, in fact water reduces the effectiveness of the product and the surface needs to be dry before applying Blast Off for it to work properly.
You will not believe how easy graffiti will come off. Blast Off works on metal, plastics, fiberglass, vinyl, tile, grout, composites and many natural stone surfaces. It is great to use on vehicles, metal buildings or machinery casings, in bathrooms on walls, stall dividers, and fixtures.
Blast Off is pH neutral, biodegradable, non corrosive and contains no petroleum distillates and is safe of factory applied paint and powder coats. Easy and very safe to use.
Blast Off can of course not be used on surfaces that have been spray painted, or painted with Latex or Epoxy paints as this is what it is designed to remove. It should also not be used on Screen printed signs as it will remove the dyes as well.
Blast Off is most effective on new graffiti on hard non porous surfaces that have not had any other cleaner used previously to try and remove the tag.
Our next product Shadow Away is for larger graffiti tagged areas on concrete or masonry or when a shadow has been left from trying to remove graffiti with a cleaner that did not entirely finish the job.
Shadow Away will remove shadows or ghosting that has been left behind by other cleaners. It is a spray that is designed to make a gel to get down into the pores of concrete, mansonry and to cling to verticle surfaces. Shadow Away will continue to work and stay on the surface dissolving the paint or marker as long as the area is keep wet with the Shadow Away or Blast Off until it has completely released the stain from the surface. A brush may be used to push the paint around to be sure it has been completely released. A white powder will apear as the product is allowed to dry but that will rinse easily from the surface once you know the painted area has been loosend and or removed by wiping. Once you have released all the paint with Shadow Away you may use a pressure washer to rinse the area clean.
I will talk about Cleen Fast in our next post.
Thursday, September 2, 2010
National Cleaning Expo coming to Charleston.
The next National Cleaning Expo event will be held September 29th and 30th at the Embassy Suites North Charleston - Airport/Hotel and Convention Center located at 5055 International Blvd., North Charleston, SC 29418.
This event is in the same location and imediately follows the CETA Powerclean show being held the 27th and 28th.
Soap Warehouse was a sponsor of the Tampa NCE event and will also be a sponsor in Charleston.
This event is in the same location and imediately follows the CETA Powerclean show being held the 27th and 28th.
Soap Warehouse was a sponsor of the Tampa NCE event and will also be a sponsor in Charleston.We would like to take this time to congratulate the winner in Tampa of the Soap Warehouse $250.00 product prize coupon, Mr. Brian Welker of 'Great Panes Window Cleaning and Under Pressure Cleaning' from Statesboro, GA.
Soap Warehouse will repeat this $250.00 product prize coupon again at the event in Charleston.
Our main product manufacture I.T.D. will be at the CETA Powerclean show so those that plan on attending on the 28th, for CETA's first ever Industrial Users Day, should be sure to stop by and say hello to them and tell them how much you like their products that we sell.
I.T.D. is a manufacture for many distributors and suppliers across the country not just Soap Warehouse and has a great reputation in the industry.
I hope to see you in Charleston.
I hope to see you in Charleston.
Thursday, August 26, 2010
What is the best truck wash soap?
This is a topic that has been hotly debated in chat rooms, on forum boards and at round table discussions for years. And the fact is there is NO SINGLE best truck wash soap.
The best soap is what ever gives you the best results for the job and regulatory situation your business may come across. For you this may change quite often to hardly ever at all.
Here are 5 things you have to consider and determine for your self, what soap is the best truck wash soap for you for each job.
1. Do I have waste water issues to consider that can not be easily fixed, possibly with just reclamation?
If so you may first want to see if the job can be done effectively with a “Green” product or by using a two step, waste water neutral process. Remembering though that even when using a 100% “Green” product the materials that are being washed off will NOT be “Green” and you will still have some waste water issues to deal with.
2. Is the soap going to require that the washing process take too long and take too many steps to complete to be cost effective?
For instance is the soap a no brush that can just be sprayed on and rinsed off? Or could the soap cause an additional step, like having to apply aluminum brightener, to be required for surfaces dulled by the use of the wash soap or a wax applied? Is the soap a safe finish product that won’t harm poly coats, glass or aluminum?
3. Is the soap easy and safe to use for equipment and operator?
You need to find the right balance for you and the job you are doing. Can the product run though the washer pump or must it be down streamed. Some times you must take added safety measures, goggles, wet suit, water proof shoes, etc to have a chemical strong enough that will do the really tough work fast. Other times the best cleaner can be as safe as plain water.
4. What will be the final cost to use the soap you chose?
Just because a product is expensive or inexpensive should not be the biggest factor in what you choose. You can buy an expensive product and end up using only a few ounces, spending a dollar or two a gallon, compared to another inexpensive product that you must use at full strength that ends up costing you many dollars a gallon. Take the time, Do the math!
5. Finally how good and for how long will the vehicle' look last once washed?
Because face it, if a soap does only a fair job of cleaning, and does not get the results the customer wants, they will find someone else to do the job next time.
Here at Soap Warehouse we have products that will cover all these different needs.
Our #1 seller Brown Derby is a fast, no brush, great results product. But you may have to follow the wash with an aluminum brightener or use it in a two step process on some types of vehicles. You also have to be sure it does not dry on hot metal or glass. But it is #1 for a reason, IT IS A GREAT SOAP that does a great job fast!
We have quite a few no brush "Safe Finish" truck washes, one that even leaves a near wax shine with no wax build up because there is no wax in it, it just looks that way, our Big Rig Truck Brite. It is our best results safe finish for that reason. Not to be out done though by our top selling safe finsh Blue Lighting.
We have a super concentrated ecomonical truck wash like our Truck-N-Tuff aka T-N-T. One 6 gallon pail can be mixed 1:9 to yeild you 54 gallons of product you just spray on then wash off in most cases. Pump it straight through a pressure washer with no added diltution with a low volume fine mist nozzle and you can wash whole fleets of rigs with just a few gallons.
Our two step wash products give you that "dirt just falls off the truck" action plus leaving you with pH neutral waste water that all you will need to do is filter to the required level before discharging into the proper sewer line.
All of our truck washes even those that are DOT hazardous when shipped in thier concentrated forms, once mixed and used at the recomended dilutions rates on their labels are Biodegrdable and all cassified under the USA's CLEAN WATER ACT as non toxic pollutant's.
If you have any questions about any of our truck wash products call us today at 1-800-762-7911.
The best soap is what ever gives you the best results for the job and regulatory situation your business may come across. For you this may change quite often to hardly ever at all.
Here are 5 things you have to consider and determine for your self, what soap is the best truck wash soap for you for each job.
1. Do I have waste water issues to consider that can not be easily fixed, possibly with just reclamation?
If so you may first want to see if the job can be done effectively with a “Green” product or by using a two step, waste water neutral process. Remembering though that even when using a 100% “Green” product the materials that are being washed off will NOT be “Green” and you will still have some waste water issues to deal with.
2. Is the soap going to require that the washing process take too long and take too many steps to complete to be cost effective?
For instance is the soap a no brush that can just be sprayed on and rinsed off? Or could the soap cause an additional step, like having to apply aluminum brightener, to be required for surfaces dulled by the use of the wash soap or a wax applied? Is the soap a safe finish product that won’t harm poly coats, glass or aluminum?
3. Is the soap easy and safe to use for equipment and operator?
You need to find the right balance for you and the job you are doing. Can the product run though the washer pump or must it be down streamed. Some times you must take added safety measures, goggles, wet suit, water proof shoes, etc to have a chemical strong enough that will do the really tough work fast. Other times the best cleaner can be as safe as plain water.
4. What will be the final cost to use the soap you chose?
Just because a product is expensive or inexpensive should not be the biggest factor in what you choose. You can buy an expensive product and end up using only a few ounces, spending a dollar or two a gallon, compared to another inexpensive product that you must use at full strength that ends up costing you many dollars a gallon. Take the time, Do the math!
5. Finally how good and for how long will the vehicle' look last once washed?
Because face it, if a soap does only a fair job of cleaning, and does not get the results the customer wants, they will find someone else to do the job next time.
Here at Soap Warehouse we have products that will cover all these different needs.
Our #1 seller Brown Derby is a fast, no brush, great results product. But you may have to follow the wash with an aluminum brightener or use it in a two step process on some types of vehicles. You also have to be sure it does not dry on hot metal or glass. But it is #1 for a reason, IT IS A GREAT SOAP that does a great job fast!
We have quite a few no brush "Safe Finish" truck washes, one that even leaves a near wax shine with no wax build up because there is no wax in it, it just looks that way, our Big Rig Truck Brite. It is our best results safe finish for that reason. Not to be out done though by our top selling safe finsh Blue Lighting.
We have a super concentrated ecomonical truck wash like our Truck-N-Tuff aka T-N-T. One 6 gallon pail can be mixed 1:9 to yeild you 54 gallons of product you just spray on then wash off in most cases. Pump it straight through a pressure washer with no added diltution with a low volume fine mist nozzle and you can wash whole fleets of rigs with just a few gallons.
Our two step wash products give you that "dirt just falls off the truck" action plus leaving you with pH neutral waste water that all you will need to do is filter to the required level before discharging into the proper sewer line.
All of our truck washes even those that are DOT hazardous when shipped in thier concentrated forms, once mixed and used at the recomended dilutions rates on their labels are Biodegrdable and all cassified under the USA's CLEAN WATER ACT as non toxic pollutant's.
If you have any questions about any of our truck wash products call us today at 1-800-762-7911.
Wednesday, August 11, 2010
Leave more than just your good work behind after a service job.
I hear about and see everyday in forums where satisfied customers can not find the contractor that provided a great job or service for them.
Take the below example just posted yesterday at http://www.thegrimescene.com/ as an example:
“Mildewed in Morton Grove, IL
About 5 years ago I signed on to this forum as my mom needed her cedar deck and fence washed and sealed. I found some great people who thankfully advised me to stay away from sealmax and others and hooked me up with a great contractor. The guy did a wonderful job but moved to Florida--he gave me another name and we rolled on. Now, Mom needs her deck and fence done again in a big bad way and I can find no one. I am just looking for an honest worker who will do a superior job. I know workmanship should not come too cheap and I put attention to detail above all. Anyone out there that could steer me in the right direction? Chris”
Here is a customer that would love to find the same person he last used and was recommended but can not locate the information since it has been so long ago.
So how can you improve the chance that you will be contacted for the follow up business, one, three even five or more years down the line?
1. Leave a card or collateral print pieces behind when you leave. This can be a nice flyer with a tear off business info card area to be placed in a Rolodex or passed on to a friend. Least effective unless person is a pack rat.
2. Leave a useful promotional item like a magnet, note holder clip, jar opener, or any thing that has the potential of staying around for a long time to keep your name in mind and in front of your customer.
3. Leave a business card, sticker, magnet or laminated info card near or attached to the work that was done. And be sure to tell the customer that you have done this. Great way to be used again.
4. Follow up contact with the customer by mail or e-mail. Number one way to get repeat and referral business.
I know that the third suggestion sounds strange but here is where I have seen it work.
Take a deck builder that staples laminated business cards to the underside of the decks he builds in a number of places, including top stair risers and the anchor board against the house etc. he knows later, if any repair work needs to be done, that owner or even the following home owner has a good chance of finding out who built the deck, gazebo, fence etc.
I know our electrician puts his magnet inside our electric fuse panel door. Or the AC furnace man that leaves his sticker on the back of the AC unit or side of the furnace.
Same with a carpenter friend of mine; he leaves a small info card stapled along the back edge of doors or inside door frames he hangs, window frames of windows he installs, under chair rails or moldings. This way later he may get the call to do other work. Sure the customer might forget its there or it not get found until repair work has started, but once found, the owner will remember who did the work the first time and could call or recommend him again to others.
The fourth item is the reason that yearly or quarterly informational post cards and seasonal e-mails to former customers help retain these customers as future income or as part of a great referral business. You need to keep your name and business fresh in past customers minds with out irritating them by contacting too frequently.
Don't underestimate the impact of the great work you have already done in bringing you new and repeat business.
Take the below example just posted yesterday at http://www.thegrimescene.com/ as an example:
“Mildewed in Morton Grove, IL
About 5 years ago I signed on to this forum as my mom needed her cedar deck and fence washed and sealed. I found some great people who thankfully advised me to stay away from sealmax and others and hooked me up with a great contractor. The guy did a wonderful job but moved to Florida--he gave me another name and we rolled on. Now, Mom needs her deck and fence done again in a big bad way and I can find no one. I am just looking for an honest worker who will do a superior job. I know workmanship should not come too cheap and I put attention to detail above all. Anyone out there that could steer me in the right direction? Chris”
Here is a customer that would love to find the same person he last used and was recommended but can not locate the information since it has been so long ago.
So how can you improve the chance that you will be contacted for the follow up business, one, three even five or more years down the line?
1. Leave a card or collateral print pieces behind when you leave. This can be a nice flyer with a tear off business info card area to be placed in a Rolodex or passed on to a friend. Least effective unless person is a pack rat.
2. Leave a useful promotional item like a magnet, note holder clip, jar opener, or any thing that has the potential of staying around for a long time to keep your name in mind and in front of your customer.
3. Leave a business card, sticker, magnet or laminated info card near or attached to the work that was done. And be sure to tell the customer that you have done this. Great way to be used again.
4. Follow up contact with the customer by mail or e-mail. Number one way to get repeat and referral business.
I know that the third suggestion sounds strange but here is where I have seen it work.
Take a deck builder that staples laminated business cards to the underside of the decks he builds in a number of places, including top stair risers and the anchor board against the house etc. he knows later, if any repair work needs to be done, that owner or even the following home owner has a good chance of finding out who built the deck, gazebo, fence etc.
I know our electrician puts his magnet inside our electric fuse panel door. Or the AC furnace man that leaves his sticker on the back of the AC unit or side of the furnace.
Same with a carpenter friend of mine; he leaves a small info card stapled along the back edge of doors or inside door frames he hangs, window frames of windows he installs, under chair rails or moldings. This way later he may get the call to do other work. Sure the customer might forget its there or it not get found until repair work has started, but once found, the owner will remember who did the work the first time and could call or recommend him again to others.
The fourth item is the reason that yearly or quarterly informational post cards and seasonal e-mails to former customers help retain these customers as future income or as part of a great referral business. You need to keep your name and business fresh in past customers minds with out irritating them by contacting too frequently.
Don't underestimate the impact of the great work you have already done in bringing you new and repeat business.
Monday, August 9, 2010
Laundry products from Soap Warehouse
For most of you that are in the pressure washing business you might be asking why should I care about what laundry soaps Soap Warehouse sells, I'm not a laundry?
Well good question! One reason is that just like being able to buy superior, concentrated chemicals to do your cleaning jobs you can also benefit buy getting superior professional grade laundry products that commercial laundries, dry cleaners, hospitals and other commercial operations use. Second is that it can save you money while making you and your employees in your business look great.
Do you use uniform shirts for your business? Are you paying to professionally clean uniform shirts and pants? Are you having trouble getting your uniforms clean enough? Are some employees uniforms fading faster or looking dingier than others?
It is important for your businesses image to be sure that all employees look clean and professional at all times.
Crescent is our best selling detergent for washing uniform shirts and pants, especially medium to dark colors to release dirt and grease in hot temps of 100 - 140 degrees. This is an oxygen enhanced enzyme detergent using 2-4 oz in your home washer per load. Also great for khaki pants and white shirts too.
Flex is an all in one detergent with built in oxygen bleach that is safe for all colors. Flex also has great deodorizing power when washing at 110 degrees and above. Get those sweat stains and smells out of shirt collars, pits and cuffs and leave them clean with no lingering scent. Can be used at lower temps and still remove latex paint, blood and other stains. 2-6 oz per load depending on temperature and soil level.
Rave Plus is great if you are mainly a cold water washer. It is phosphate free and great for jeans to keep them dark longer. Economical yet effective and can be used at all temps. Great for permanent press or khaki pants as well. Use 4-8 oz per load depending on temperature and soil level.
Then we have Scat! our all purpose stain remover. Don't want to buy professional detergents to get rid of sweat stains and odors? You should never have to worry if a stain or odor will come out. Spray Scat! on when you take off the stained item, saturating the stain past the stain line. Just throw it in to the hamper, sort and wash as normal even days later. The stains should all come out. Visit the Scat! site at http://www.scatstainremover.com/ to see all the ways to use Scat!. Scat! comes in 1 gallons or 16 oz trigger spray bottles and in cases.
Well good question! One reason is that just like being able to buy superior, concentrated chemicals to do your cleaning jobs you can also benefit buy getting superior professional grade laundry products that commercial laundries, dry cleaners, hospitals and other commercial operations use. Second is that it can save you money while making you and your employees in your business look great.
Do you use uniform shirts for your business? Are you paying to professionally clean uniform shirts and pants? Are you having trouble getting your uniforms clean enough? Are some employees uniforms fading faster or looking dingier than others?
It is important for your businesses image to be sure that all employees look clean and professional at all times.
Crescent is our best selling detergent for washing uniform shirts and pants, especially medium to dark colors to release dirt and grease in hot temps of 100 - 140 degrees. This is an oxygen enhanced enzyme detergent using 2-4 oz in your home washer per load. Also great for khaki pants and white shirts too.
Flex is an all in one detergent with built in oxygen bleach that is safe for all colors. Flex also has great deodorizing power when washing at 110 degrees and above. Get those sweat stains and smells out of shirt collars, pits and cuffs and leave them clean with no lingering scent. Can be used at lower temps and still remove latex paint, blood and other stains. 2-6 oz per load depending on temperature and soil level.
Rave Plus is great if you are mainly a cold water washer. It is phosphate free and great for jeans to keep them dark longer. Economical yet effective and can be used at all temps. Great for permanent press or khaki pants as well. Use 4-8 oz per load depending on temperature and soil level.
Then we have Scat! our all purpose stain remover. Don't want to buy professional detergents to get rid of sweat stains and odors? You should never have to worry if a stain or odor will come out. Spray Scat! on when you take off the stained item, saturating the stain past the stain line. Just throw it in to the hamper, sort and wash as normal even days later. The stains should all come out. Visit the Scat! site at http://www.scatstainremover.com/ to see all the ways to use Scat!. Scat! comes in 1 gallons or 16 oz trigger spray bottles and in cases.
Any of these items can be added to your regular chemical order.
The detergents come in 40 lb pails (5-6 gallon size)
and you can try any one of these products once for half price when you add it to your regular order. This offer of course may be limited or changed at any time but will be valid from the time of posting at least until the end of September 2010. Please mention this offer when ordering.
Visit our site http://www.soapwarehouse.biz/ anytime for a complete product list, descriptions and pricing.
Tuesday, July 27, 2010
National Cleaning Expo Events
The National Cleaning Expo’s are events for the Pressure Washing Industry that are held across the country. Since their beginning in 2008 these events and round table discussions have increased in size and popularity in bringing contractors together to discuss their business, meet with suppliers, to improve networking and to improve the industry as a whole.
The next few events this year will be on July 30th and 31st in Tampa, FL being held at the Crown Plaza Westshore, located at 5303 West Kennedy Boulevard, Tampa, Florida 33609. And then in September on the 29th and 30th in Charleston, SC held at the Embassy Suites Hotel Airport/Convention Center, 5055 International Blvd, North Charleston SC 29418, immediately following the CETA show that ends on the 28th. Contractors are not normally allowed to attend the CETA show since it is a manufactures exhibit. But this year contractors are being invited to view the CETA show the last day, on the 28th for a small fee of $25-$45 depending on how soon you register, so plan to come a day early to the National Cleaning Expo and take advantage of this great opportunity. To visit the CETA web site go here http://www.ceta.org/ or to register to attend on the 28th go here http://www.ceta.org/documents/PC2010_industrial_users_reg.pdf to print and fill out their form.
Information for the National Cleaning Expo events can be found at http://nationalcleaningexpo.com/. Every event is different and pricing changes for each location depending on venue and speakers. Some events are free or have industry organizations that come and put on their own additional classes that enhance the NCE events them selves. For instance the RCIA (Roof Cleaning Institute of America) will be sponsoring a free social at 6 pm on July 29th as a prelim to the start of the show on Friday. And the PWNA (Power Washers of North America) is hosting a Pressure Washing Boot Camp and classes during the NCE, $99.00 for members with the following subjects and speakers: Fleet Washing- Eric Clark BOD (PWNA Instructor) and Wood Restoration- Mike Hilborn ED (PWNA Instructor).
There will also be other classes costing $59 each with special speakers such as Tony Shelton-Residential Coil cleaning “are you missing $$$$” 1.5 hours, Mike Kriesle – SEO “Getting the Phone to ring” 1.5 Hours, and Mark Belyan- (property Manager) “How to get my business?” 1.5 Hours.
The main show of this National Cleaning Expo will include for free the following speakers; Daryl Mirza- “Taking your business from one to four hundred employees!!!”, Mike Hilborn- Getting to the next level. “Implement systems”, Ron Musgraves- Trouble getting in the door? “Selling Commercial property managers advance Techniques”, A.C. Lockyer- Popcorn Marketing. “Residential Marketing for the Overwelmed”, Joe Crowder- Interior Floors cleaning instruction “Work all year round”, Michael Tessaro- “Are you making money in your business? Learn how to analyze your bottom line” and Chris Tucker – “Talking about Roof Cleaning Today”.
Organizations, distributors and suppliers also come to these events to find members, show their products and sell products at special promotional prices to the attendees. There are also fun and games for the attendees with prizes given way, product demos and presentations put on by the exhibitors as well as door prizes and the main event prize of a complete washing “skid outfit” to be given away at both of these events.
Soap Warehouse http://www.soapwarehouse.biz/ will be a sponsor at these events with $250 prize certificates, bucket games prizes, products being demoed and monetary support being given to the National Cleaning Expo organizers to help further these events and the pressure washing industry. If you attend please check out our brochure with our event special offers for attendees.
The complete speaker line up for the NCE Event in September has not been finalized but may include many that will be at the Tampa July event.
Keep checking the NCE web site http://nationalcleaningexpo.com/ for updates. And remember you need not be a member of any organization to attend a National Cleaning Expo event or round table, just be engaged in business activities related to the pressure washing or mobile cleaning businesses such as; pressure washing, fleet washing, exterior maintenance, commercial or residential cleaning, kitchen exhaust cleaning, flat work, carpet cleaning, etc. Please support your industry.
The next few events this year will be on July 30th and 31st in Tampa, FL being held at the Crown Plaza Westshore, located at 5303 West Kennedy Boulevard, Tampa, Florida 33609. And then in September on the 29th and 30th in Charleston, SC held at the Embassy Suites Hotel Airport/Convention Center, 5055 International Blvd, North Charleston SC 29418, immediately following the CETA show that ends on the 28th. Contractors are not normally allowed to attend the CETA show since it is a manufactures exhibit. But this year contractors are being invited to view the CETA show the last day, on the 28th for a small fee of $25-$45 depending on how soon you register, so plan to come a day early to the National Cleaning Expo and take advantage of this great opportunity. To visit the CETA web site go here http://www.ceta.org/ or to register to attend on the 28th go here http://www.ceta.org/documents/PC2010_industrial_users_reg.pdf to print and fill out their form.
Information for the National Cleaning Expo events can be found at http://nationalcleaningexpo.com/. Every event is different and pricing changes for each location depending on venue and speakers. Some events are free or have industry organizations that come and put on their own additional classes that enhance the NCE events them selves. For instance the RCIA (Roof Cleaning Institute of America) will be sponsoring a free social at 6 pm on July 29th as a prelim to the start of the show on Friday. And the PWNA (Power Washers of North America) is hosting a Pressure Washing Boot Camp and classes during the NCE, $99.00 for members with the following subjects and speakers: Fleet Washing- Eric Clark BOD (PWNA Instructor) and Wood Restoration- Mike Hilborn ED (PWNA Instructor).
There will also be other classes costing $59 each with special speakers such as Tony Shelton-Residential Coil cleaning “are you missing $$$$” 1.5 hours, Mike Kriesle – SEO “Getting the Phone to ring” 1.5 Hours, and Mark Belyan- (property Manager) “How to get my business?” 1.5 Hours.
The main show of this National Cleaning Expo will include for free the following speakers; Daryl Mirza- “Taking your business from one to four hundred employees!!!”, Mike Hilborn- Getting to the next level. “Implement systems”, Ron Musgraves- Trouble getting in the door? “Selling Commercial property managers advance Techniques”, A.C. Lockyer- Popcorn Marketing. “Residential Marketing for the Overwelmed”, Joe Crowder- Interior Floors cleaning instruction “Work all year round”, Michael Tessaro- “Are you making money in your business? Learn how to analyze your bottom line” and Chris Tucker – “Talking about Roof Cleaning Today”.
Organizations, distributors and suppliers also come to these events to find members, show their products and sell products at special promotional prices to the attendees. There are also fun and games for the attendees with prizes given way, product demos and presentations put on by the exhibitors as well as door prizes and the main event prize of a complete washing “skid outfit” to be given away at both of these events.
Soap Warehouse http://www.soapwarehouse.biz/ will be a sponsor at these events with $250 prize certificates, bucket games prizes, products being demoed and monetary support being given to the National Cleaning Expo organizers to help further these events and the pressure washing industry. If you attend please check out our brochure with our event special offers for attendees.
The complete speaker line up for the NCE Event in September has not been finalized but may include many that will be at the Tampa July event.
Keep checking the NCE web site http://nationalcleaningexpo.com/ for updates. And remember you need not be a member of any organization to attend a National Cleaning Expo event or round table, just be engaged in business activities related to the pressure washing or mobile cleaning businesses such as; pressure washing, fleet washing, exterior maintenance, commercial or residential cleaning, kitchen exhaust cleaning, flat work, carpet cleaning, etc. Please support your industry.
Tuesday, July 6, 2010
Industrial equipment cleaning products.
This month our product focus is on a small group of our products that does not get a lot of attention except from the few customers that use them on a daily basis, so for the rest of you, this maybe a totally first look at these items.
First we have our “Parts Cleaner”. If you have a machine shop or pressure washer repair side of your business you most likely use a parts cleaner of some kind to remove oil, dirt and the like from motors parts and such. Actually we sell the most of this cleaner to mechanics that have nothing to do with pressure washing but have cycle and small engine shops like lawn motor repair.
This product comes as a powder, sold in 25 or 100 lb increments and is used at one lb per 5 gallons of water. This mixture for use in hot dip tanks usually set at 110 to 180 degrees. This heavy duty alkaline cleaner cleans ferrous and non-ferrous metal parts of oils, grease, soils and other debris.
Our next product “Phos-tize HD” is also used primarily in motor cycle or machine shops. This liquid is a heavy duty hot degreasing and de-rusting compound that is also used in hot water, high pressure washers, steam cleaners and in hot dip tanks. Dilution can be a little as 2% and up, and will leave metals rain bowed, blued and prepared for re-assembly and painting.
This next product is one used by commercial building maintenance companies and the like. Our “Non Acid Aluminum Coil Cleaner” is a great new “Green” solution to the old acid versions that are being phased out of use. This liquid product is used in the cleaning of air conditioner, evaporator and condenser coils at a rate of 1:4 cleaner to water, but it can be diluted up to, but no more than, 1:40 in some applications. Coil cleaning is a necessary service that should be done at least once if not twice a year or quarterly depending on the equipment, environmental factors and time of use the equipment is in operation. The more the use, the more frequent the cleaning needs to be. With this being a non acid “Green” product, operator safety and client concerns to maintain new “Green” building initiatives can be fulfilled.
Another non acid product is our “Drain Opener” that is also for commercial building use. This liquid product will dissolve and liquefy hair, paper and grease found in commercial floor and sink drains in bathrooms, kitchens, and restaurants that empty in to sewer drains. Not for use in out side water drains that flow into storm drain systems. Do not use on aluminum, or pore through aluminum drain covers or catch strainer baskets. Remove cover and/or strainer before using product and replace after cleaning is done. Not for home use.
Also for cleaning drains as a maintenance type product is our “QwicZyme”. This has biological action to break down food wastes, grease and other organic matter in drains and pipe systems that cause clogs. QwicZyme deprives odor causing bacteria of their food source, thus inhibiting their growth and ability to produce obnoxious odors. This can be used indoors or out in any free flowing drain and is safe for disposals and septic tanks. Warm water must first be added to the drain and pipes to increase the temperature before using to activate the QwicZyme to work. Once added to the drain and pipes QwicZyme should be left to stand over night in the trap and pipes before flushing with fresh water. Treatment is 1 quart per 25 cubic foot of pipe and it is suggested to be used weekly for optimum free drain flow performance.
Information on these and the rest of our regular Industrial Degreasers can be found on line at http://www.soapwarehouse.biz/.
First we have our “Parts Cleaner”. If you have a machine shop or pressure washer repair side of your business you most likely use a parts cleaner of some kind to remove oil, dirt and the like from motors parts and such. Actually we sell the most of this cleaner to mechanics that have nothing to do with pressure washing but have cycle and small engine shops like lawn motor repair.
This product comes as a powder, sold in 25 or 100 lb increments and is used at one lb per 5 gallons of water. This mixture for use in hot dip tanks usually set at 110 to 180 degrees. This heavy duty alkaline cleaner cleans ferrous and non-ferrous metal parts of oils, grease, soils and other debris.
Our next product “Phos-tize HD” is also used primarily in motor cycle or machine shops. This liquid is a heavy duty hot degreasing and de-rusting compound that is also used in hot water, high pressure washers, steam cleaners and in hot dip tanks. Dilution can be a little as 2% and up, and will leave metals rain bowed, blued and prepared for re-assembly and painting.
This next product is one used by commercial building maintenance companies and the like. Our “Non Acid Aluminum Coil Cleaner” is a great new “Green” solution to the old acid versions that are being phased out of use. This liquid product is used in the cleaning of air conditioner, evaporator and condenser coils at a rate of 1:4 cleaner to water, but it can be diluted up to, but no more than, 1:40 in some applications. Coil cleaning is a necessary service that should be done at least once if not twice a year or quarterly depending on the equipment, environmental factors and time of use the equipment is in operation. The more the use, the more frequent the cleaning needs to be. With this being a non acid “Green” product, operator safety and client concerns to maintain new “Green” building initiatives can be fulfilled.
Another non acid product is our “Drain Opener” that is also for commercial building use. This liquid product will dissolve and liquefy hair, paper and grease found in commercial floor and sink drains in bathrooms, kitchens, and restaurants that empty in to sewer drains. Not for use in out side water drains that flow into storm drain systems. Do not use on aluminum, or pore through aluminum drain covers or catch strainer baskets. Remove cover and/or strainer before using product and replace after cleaning is done. Not for home use.
Also for cleaning drains as a maintenance type product is our “QwicZyme”. This has biological action to break down food wastes, grease and other organic matter in drains and pipe systems that cause clogs. QwicZyme deprives odor causing bacteria of their food source, thus inhibiting their growth and ability to produce obnoxious odors. This can be used indoors or out in any free flowing drain and is safe for disposals and septic tanks. Warm water must first be added to the drain and pipes to increase the temperature before using to activate the QwicZyme to work. Once added to the drain and pipes QwicZyme should be left to stand over night in the trap and pipes before flushing with fresh water. Treatment is 1 quart per 25 cubic foot of pipe and it is suggested to be used weekly for optimum free drain flow performance.
Information on these and the rest of our regular Industrial Degreasers can be found on line at http://www.soapwarehouse.biz/.
Monday, June 28, 2010
Clean Across America. How you can help.
This year the dates for the campaign are July 24 -31. And as stated on their web site:
"Clean Across America is a volunteer effort that started with one local contractor in 2000. With growing support from organizations like the Power Washers of North America and the Take Pride In America Foundation, CAA has grown into a national effort with support from pressure washing contractors across the nation!"
Over the years Clean Across America has donated over $250,000 worth of services of time and chemicals.
Soap Warehouse has wanted to participate in the worst way but besides just sending in a donation, which we have in the past, we would like one of our customers to donate their time so we could donated the chemicals. But so far in the last three years no one as stepped up and volunteered. So I hope with this post and more awareness that we can find at least one of our very many customers that would be willing to do some project no matter how small for this great cause. We understand that the majority of our clients are fleet washers and truck wash operators that don't do any kind of exterior washing, but all we can do is ask, to see if even one among the less then 20% of our customers, that we might find someone.
If you would like more information please visit their site Clean Across America.
To fill out and participate please get a form at Clean Across America, but if you are also a PWNA member and want to participate there is a different form to fill out you can find here; PWNA form.
"The individual contractors select which projects each wants to get involved with. Some contractors prefer large, highly visible projects requiring lots of hours to complete but most participants opt for projects that can be completed in a single day." Many drive across the country as was the case when some of the monuments in Washington DC where cleaned a few years ago, but you can chose something right in your local town or community.
Ideas would be; to clean the side walks of the town square, clean a historic building, clean a shelter weather for human or animal, or a food bank. Any thing that would be a benefit to the community at large is a worth while project.
Read the Cleaner Times article about the PWNA's Clean Across America campaign project here!
You can also find videos of past projects at the CCA site as well. You too would be able to contact local media; newspaper, radio and television a like to ask them to cover your donation work, giving you more than enough publicity to pay you for your efforts. Plus if you contact us and you get your chemicals for free you get even more value for the time that you volunteer.
I hope to hear from someone in the coming few weeks so Soap Warehouse can play a larger role in this worth while effort to give back to America the Beautiful and have a Happy 4th of July!
"Clean Across America is a volunteer effort that started with one local contractor in 2000. With growing support from organizations like the Power Washers of North America and the Take Pride In America Foundation, CAA has grown into a national effort with support from pressure washing contractors across the nation!"
Over the years Clean Across America has donated over $250,000 worth of services of time and chemicals.
Soap Warehouse has wanted to participate in the worst way but besides just sending in a donation, which we have in the past, we would like one of our customers to donate their time so we could donated the chemicals. But so far in the last three years no one as stepped up and volunteered. So I hope with this post and more awareness that we can find at least one of our very many customers that would be willing to do some project no matter how small for this great cause. We understand that the majority of our clients are fleet washers and truck wash operators that don't do any kind of exterior washing, but all we can do is ask, to see if even one among the less then 20% of our customers, that we might find someone.
If you would like more information please visit their site Clean Across America.
To fill out and participate please get a form at Clean Across America, but if you are also a PWNA member and want to participate there is a different form to fill out you can find here; PWNA form.
"The individual contractors select which projects each wants to get involved with. Some contractors prefer large, highly visible projects requiring lots of hours to complete but most participants opt for projects that can be completed in a single day." Many drive across the country as was the case when some of the monuments in Washington DC where cleaned a few years ago, but you can chose something right in your local town or community.
Ideas would be; to clean the side walks of the town square, clean a historic building, clean a shelter weather for human or animal, or a food bank. Any thing that would be a benefit to the community at large is a worth while project.
Read the Cleaner Times article about the PWNA's Clean Across America campaign project here!
You can also find videos of past projects at the CCA site as well. You too would be able to contact local media; newspaper, radio and television a like to ask them to cover your donation work, giving you more than enough publicity to pay you for your efforts. Plus if you contact us and you get your chemicals for free you get even more value for the time that you volunteer.
I hope to hear from someone in the coming few weeks so Soap Warehouse can play a larger role in this worth while effort to give back to America the Beautiful and have a Happy 4th of July!
Friday, June 18, 2010
Car Wash Products from Soap Warehouse.
This month our product group focus will be on our Car Wash line.
Many of our products can be used with automated equipment, with pressure washers and with simple hand washing, bucket and sponge applications. Be sure to read the description of the product and know the proper dilutions for your specific equipment.
Proper dilution is the best way to get the results you want at the lowest cost possible.
Let us first look at the soaps that where made to be used in automated systems:
High Foam Cherry – As the name says, this is high foaming car wash with a fresh cherry scent. It was designed to be used in a drive thru system or self serve wash bay but can be used with a pressure washer or by hand washing as well. It rinses well and is pH balanced. It has a wide metering range of 1:150 to 1:8000 depending on your equipment. For example for a self serve system you pre mix 1 gallon of soap to 10 gallons of water and then place that 10 gallons in the system set to meter the mix at 1:35 yielding you 350 gallons of product from that single gallon.
Foamy Brush – This product is extremely high foaming and was made to use in self serve brush bays. It has an even stronger cherry scent then HFC. Metering dilutions are 1:150 to 1:800. It can also be use in a touch less drive thru and is pH balanced too. It can also be ordered in three colors; red, blue and yellow for businesses that need tri color soap washing and is sold in a kit of three 5 gallon tight drums.
We still sell a touch less pre soak but it is not listed on our web site due to its not as big of a seller like our soaps are. If you need this product please call.
If you need only a moderate foaming wash for your self serve bay wands or drive thru then our High Pressure Car Wash is what you would want to try. It has a nice lemon scent and is also pH balanced safe for painted finishes.
We also have specific products like the Foamy Tire, Spray Wax and Rinse Aid for those consumer added product selections for the automatic, self serve and no touch washes. Foamy Tire’s high foam clings well to tire walls and rims to dissolve the brake dust, grease and road grime. Spray Wax is a lemon scented highly concentrated product, 1 oz per 5 gallons of water. It enhances sheeting, discourages spotting and speeds drying time. But for even more of these benefits use our Quick Dry Rinse Aid, when applied in the rinse cycle in automated systems you get even more sheeting of excess water which results in less or shorter blower time needed which can decrease your line time per vehicle.
Now on to a few of our other products;
Wash and Wax is our number one seller for hand wash car detailers. This highly concentrated high foaming product has acrylic polymers that leave a great shine. The wash quickly penetrates, emulsifies and removes heavy dirt leaving a high gloss shine that will not spot chrome.
Bay Wash is just that a chemical to wash and clean your wash bays. This is a highly acid product and all safety measures must be followed but this will take years off a neglected property or will keep your nice one looking great for years to come. This will clean and brighten painted block, brick, tile, vinyl and masonry without damage when used as directed. It will remove the soap scum from walls, grease and oils from the track lines and concrete floors that came from the passing vehicles through your system. Nothing turns a wash customer off more than seeing a dirty looking facility. How can you clean their car when you can’t even keep your own property clean?
I hope this makes you aware of what we have to offer and if you need something we did not write about, please call, we may have it or will be able to have it made for you.
Have a great day.
Many of our products can be used with automated equipment, with pressure washers and with simple hand washing, bucket and sponge applications. Be sure to read the description of the product and know the proper dilutions for your specific equipment.
Proper dilution is the best way to get the results you want at the lowest cost possible.
Let us first look at the soaps that where made to be used in automated systems:
High Foam Cherry – As the name says, this is high foaming car wash with a fresh cherry scent. It was designed to be used in a drive thru system or self serve wash bay but can be used with a pressure washer or by hand washing as well. It rinses well and is pH balanced. It has a wide metering range of 1:150 to 1:8000 depending on your equipment. For example for a self serve system you pre mix 1 gallon of soap to 10 gallons of water and then place that 10 gallons in the system set to meter the mix at 1:35 yielding you 350 gallons of product from that single gallon.
Foamy Brush – This product is extremely high foaming and was made to use in self serve brush bays. It has an even stronger cherry scent then HFC. Metering dilutions are 1:150 to 1:800. It can also be use in a touch less drive thru and is pH balanced too. It can also be ordered in three colors; red, blue and yellow for businesses that need tri color soap washing and is sold in a kit of three 5 gallon tight drums.
We still sell a touch less pre soak but it is not listed on our web site due to its not as big of a seller like our soaps are. If you need this product please call.
If you need only a moderate foaming wash for your self serve bay wands or drive thru then our High Pressure Car Wash is what you would want to try. It has a nice lemon scent and is also pH balanced safe for painted finishes.
We also have specific products like the Foamy Tire, Spray Wax and Rinse Aid for those consumer added product selections for the automatic, self serve and no touch washes. Foamy Tire’s high foam clings well to tire walls and rims to dissolve the brake dust, grease and road grime. Spray Wax is a lemon scented highly concentrated product, 1 oz per 5 gallons of water. It enhances sheeting, discourages spotting and speeds drying time. But for even more of these benefits use our Quick Dry Rinse Aid, when applied in the rinse cycle in automated systems you get even more sheeting of excess water which results in less or shorter blower time needed which can decrease your line time per vehicle.
Now on to a few of our other products;
Wash and Wax is our number one seller for hand wash car detailers. This highly concentrated high foaming product has acrylic polymers that leave a great shine. The wash quickly penetrates, emulsifies and removes heavy dirt leaving a high gloss shine that will not spot chrome.
Bay Wash is just that a chemical to wash and clean your wash bays. This is a highly acid product and all safety measures must be followed but this will take years off a neglected property or will keep your nice one looking great for years to come. This will clean and brighten painted block, brick, tile, vinyl and masonry without damage when used as directed. It will remove the soap scum from walls, grease and oils from the track lines and concrete floors that came from the passing vehicles through your system. Nothing turns a wash customer off more than seeing a dirty looking facility. How can you clean their car when you can’t even keep your own property clean?
I hope this makes you aware of what we have to offer and if you need something we did not write about, please call, we may have it or will be able to have it made for you.
Have a great day.
Tuesday, June 8, 2010
How to properly mix our products.
I know this may seem rather odd to be writing a post on how to mix product, but we get calls all too often about why a product is not working well, or the way that it should, or how it had in previous times and more times than not, the reason can be traced back to how the product was mixed. Therefore I will be going over as many points here as I can think of. If you think of more please add them to this post at the bottom.
First it is important to mix the component packages in the order they are labeled and it states in the directions.
For the most part they are very simple instructions but by not adding parts in the correct order you can either make a small difference, or all the way up to making things even hazardous.
If a kit comes in A, B and C and it clearly states put A in then add water, then please do that. I know some might like to start filling the drum before they pour in the first powder but there is a reason. First is to be sure the ingredients in the A component dissolve well. For instance it is much harder to mix a powdered chocolate drink powder into a full glass of cold milk then it is to put the powder in first the then pour the milk on top and then mix. Same principle. And make sure the water is not too cold! Even tap water in some parts of the country and during times of the year maybe colder then needed for proper mixing conditions. Try to use luke warm tap water, but if your water is cold add some hot water, say a gallon to every 4-5 gallons of tap water, that you are adding to the mixing drum (prior to pouring it in). In other words have a 5 gallon pail that you are using to add water that you have mixed the hot and cold water together before pouring it into the drum.
Next if it says to use 45 gallons of water, then add 45 gallons, not 20 or even 40 but 45. If the amount of water is too small and you add in other ingredients early, you might cause a reaction due to having too high of a concentration of raw chemicals together.
Next, always add the second, third and so on number of ingredients slowly to your mixture. One so that you to not splash chemicals back on to yourself or into your eyes (Always wear protective gear when mixing) and second so that you have time to properly stir and mix the solution for complete integration.
I know some people like to put all the powders together and then add all the liquids or put them in after all the liquids are in the drum but this can cause hazardous results. Some of the chemical powdered ingredients should not be put together, or they could have come packaged that way. Or one powder may be needed to be added only at the very end when you have the most amount of water because it may produce a stronger reaction if added too soon or when less water is present.
When pouring the liquid components into a partial solution, add slowly and stop once or twice to mix well so the new liquid does not settle straight down to the bottom of the drum, since it will be much denser than the solution already in the drum. Once you have emptied all the liquid that will easily pour out be sure to scrape the walls of the pail off to get all of the liquid out. If it is too difficult you can just add a small amount of warm water, say 1/2 gallon, and with the lid on and tightly closed slosh the water around in the pail to dissolve the remaining residue into a thin enough liquid to be pored into the drum with the rest of the solution.
Once you have finished adding ingredients and mixing make sure you top off to the proper level. If you have a product where one drum will make two, be sure you have thoroughly mixed the first 55 gallons, transfer half of the drum (27.5 gallons) to a second drum and then fill both back up to the 55 gallon level. If you wait for even a day before transferring make sure you thoroughly remix the first drum before you start to pump out the 27.5 gallons in case you have settling of ingredients. This can sometimes be the reason why one drum seems to work much better than the other because you got an uneven amount of active product ingredients in each drum.
This is also the reason you mix any super concentrated product all at once and DO NOT just pump out 1 gallon of a 5 gallon mixture and make only 11 gallons of product at a time. These super concentrated pails are designed to be completely mixed because of how much the ingredients will settle out or layer in the pail. if you try to mix partial batches, no two mixtures will be or will work the same.
Same can be said if you mix a drum and then only pump out small amounts at a time. You should always remix at least for a few minutes to reintegrate the solution. Some products settle out more than others and temperature can be a large factor in this. If you store your chemicals out in an unheated building or area, products will have the tendency to settle more quickly than if left at 70-75 degree average room temp.
Our products are all produced with a very short pre-ship storage time. We try to have product made from just a few weeks to only a few days before they are ordered and ship out. This way they are very fresh and have a long storage life, most at least two years if stored properly. This way you can buy a large volume of product to save money and shipping costs and even if you do not use all of it by the end of your wash season, you can be sure it will still work when you mix it and use it at the beginning of the next season. With this said it is important that if product has not been kept in the most ideal conditions that when it is mixed you can take additional steps to try and make it still work for you. We have had customers call that have let product freeze or nearly freeze, get wet or exposed to moisture that the powders become solid, etc. Many of these problems can be addresses with sometimes no ill effects to the end mixed product.
If you have a liquid component that has frozen or has gotten extremely cold, you must raise its temperature high enough to allow it to pour but not too high to destroy the products chemical integrity. We suggest that you get a larger container than the 5 or 6 gallon pail the liquid is in, fill it with warm water and place the pail into it. Do NOT use HOT water, this way the temp is brought up slowly. It may take more than one dunking application to have this work. But do not do what one customer did. He broke open the pail, dumped the frozen rock of liquid into an open 55 gallon drum and then poured boiling water on it trying to melt the ice block of concentrated product. He ended up not getting all the product dissolved before he added all the water to make the 55 gallons and then it did not work properly even days later once he got all the settled melted bits mixed.
Now sometimes if stored for a long time the bagged powder mixes can compress and get firm, but they should not turn to solid blocks. Only if they are exposed to moisture, heat and sit for long periods would this ever happen. If it does sometimes it can still be usable but you must allow the block to soak, break up and dissolve in a much smaller amount of water than normally used for mixing. Again using warm water, not hot, add the solid powder to about twice the amount of water by weight than you have of the powder. So if you have 5 lbs of solid powder place it in 10 gallons of water and wait for it to completely break down before mixing it with the other ingredients in the proper order with the other ingredient and the proper amount of additional water.
I hope this has been helpful and as always, if you have any questions please give us a call. 1-800-SOAP-911
First it is important to mix the component packages in the order they are labeled and it states in the directions.
For the most part they are very simple instructions but by not adding parts in the correct order you can either make a small difference, or all the way up to making things even hazardous.
If a kit comes in A, B and C and it clearly states put A in then add water, then please do that. I know some might like to start filling the drum before they pour in the first powder but there is a reason. First is to be sure the ingredients in the A component dissolve well. For instance it is much harder to mix a powdered chocolate drink powder into a full glass of cold milk then it is to put the powder in first the then pour the milk on top and then mix. Same principle. And make sure the water is not too cold! Even tap water in some parts of the country and during times of the year maybe colder then needed for proper mixing conditions. Try to use luke warm tap water, but if your water is cold add some hot water, say a gallon to every 4-5 gallons of tap water, that you are adding to the mixing drum (prior to pouring it in). In other words have a 5 gallon pail that you are using to add water that you have mixed the hot and cold water together before pouring it into the drum.
Next if it says to use 45 gallons of water, then add 45 gallons, not 20 or even 40 but 45. If the amount of water is too small and you add in other ingredients early, you might cause a reaction due to having too high of a concentration of raw chemicals together.
Next, always add the second, third and so on number of ingredients slowly to your mixture. One so that you to not splash chemicals back on to yourself or into your eyes (Always wear protective gear when mixing) and second so that you have time to properly stir and mix the solution for complete integration.
I know some people like to put all the powders together and then add all the liquids or put them in after all the liquids are in the drum but this can cause hazardous results. Some of the chemical powdered ingredients should not be put together, or they could have come packaged that way. Or one powder may be needed to be added only at the very end when you have the most amount of water because it may produce a stronger reaction if added too soon or when less water is present.
When pouring the liquid components into a partial solution, add slowly and stop once or twice to mix well so the new liquid does not settle straight down to the bottom of the drum, since it will be much denser than the solution already in the drum. Once you have emptied all the liquid that will easily pour out be sure to scrape the walls of the pail off to get all of the liquid out. If it is too difficult you can just add a small amount of warm water, say 1/2 gallon, and with the lid on and tightly closed slosh the water around in the pail to dissolve the remaining residue into a thin enough liquid to be pored into the drum with the rest of the solution.
Once you have finished adding ingredients and mixing make sure you top off to the proper level. If you have a product where one drum will make two, be sure you have thoroughly mixed the first 55 gallons, transfer half of the drum (27.5 gallons) to a second drum and then fill both back up to the 55 gallon level. If you wait for even a day before transferring make sure you thoroughly remix the first drum before you start to pump out the 27.5 gallons in case you have settling of ingredients. This can sometimes be the reason why one drum seems to work much better than the other because you got an uneven amount of active product ingredients in each drum.
This is also the reason you mix any super concentrated product all at once and DO NOT just pump out 1 gallon of a 5 gallon mixture and make only 11 gallons of product at a time. These super concentrated pails are designed to be completely mixed because of how much the ingredients will settle out or layer in the pail. if you try to mix partial batches, no two mixtures will be or will work the same.
Same can be said if you mix a drum and then only pump out small amounts at a time. You should always remix at least for a few minutes to reintegrate the solution. Some products settle out more than others and temperature can be a large factor in this. If you store your chemicals out in an unheated building or area, products will have the tendency to settle more quickly than if left at 70-75 degree average room temp.
Our products are all produced with a very short pre-ship storage time. We try to have product made from just a few weeks to only a few days before they are ordered and ship out. This way they are very fresh and have a long storage life, most at least two years if stored properly. This way you can buy a large volume of product to save money and shipping costs and even if you do not use all of it by the end of your wash season, you can be sure it will still work when you mix it and use it at the beginning of the next season. With this said it is important that if product has not been kept in the most ideal conditions that when it is mixed you can take additional steps to try and make it still work for you. We have had customers call that have let product freeze or nearly freeze, get wet or exposed to moisture that the powders become solid, etc. Many of these problems can be addresses with sometimes no ill effects to the end mixed product.
If you have a liquid component that has frozen or has gotten extremely cold, you must raise its temperature high enough to allow it to pour but not too high to destroy the products chemical integrity. We suggest that you get a larger container than the 5 or 6 gallon pail the liquid is in, fill it with warm water and place the pail into it. Do NOT use HOT water, this way the temp is brought up slowly. It may take more than one dunking application to have this work. But do not do what one customer did. He broke open the pail, dumped the frozen rock of liquid into an open 55 gallon drum and then poured boiling water on it trying to melt the ice block of concentrated product. He ended up not getting all the product dissolved before he added all the water to make the 55 gallons and then it did not work properly even days later once he got all the settled melted bits mixed.
Now sometimes if stored for a long time the bagged powder mixes can compress and get firm, but they should not turn to solid blocks. Only if they are exposed to moisture, heat and sit for long periods would this ever happen. If it does sometimes it can still be usable but you must allow the block to soak, break up and dissolve in a much smaller amount of water than normally used for mixing. Again using warm water, not hot, add the solid powder to about twice the amount of water by weight than you have of the powder. So if you have 5 lbs of solid powder place it in 10 gallons of water and wait for it to completely break down before mixing it with the other ingredients in the proper order with the other ingredient and the proper amount of additional water.
I hope this has been helpful and as always, if you have any questions please give us a call. 1-800-SOAP-911
Monday, May 24, 2010
What to consider when making a business brochure?
Besides a business card the next most usable customer marketing item you should always have available is a business brochure.
I have been approached a lot, so far this year, about this topic so I thought this would be a great subject to go ahead and discuss.
I will focus on what should be in a general business brochure rather then the physical parts of a brochure such as; type of fold, paper weight, gloss vs. matte, B and W vs. single or multi color. Those items can all be addressed once the content is hammered out and the budget is established. So lets get into the backbone of your brochure, the information and the call to action.
You want your brochure to be an extension of your business, a continuation of the branding you have already established with your business card, web site, etc. Try to make it so your brochure is easily recognizable that it came from you and your business. Your logo, phone number, web site address, location coverage area, type of work you perform, should all be easily seen and spelled out briefly and clearly. A brochure should be just a snap shot not a photo album, a few paragraphs about a few main topics not a novel.
Leave the longer in depth information to be found on your web site, or in an individual product and job phamplet that you give to your bookable customers when discussing a job, but not in your general business brochure given out to the broad general prospect population.
Make sure any brochure piece that you make or have made is multi market usable; such as a mailer, handout at a home show, or a customer referral piece. No exact pricing should be mentioned here so the brochure doesn't become obsolete and you waste printing costs. This way you can save on being able to produce more pieces for less money.
For your call to action you should use phrases like "Call for our current special" or offer" besides the typical call us for a quote. Might have something like "Contact us for a quote using this code." (leaving a space blank you can fill in) This will help with tracking a special event, or location placement, or to track when a mailing was sent out.
Your extra offers should ALWAYS be perceived value items and not a % discount off the cost. For every 10% you give away it takes 10 more of the same job with out the discount to make it up. Offers can many times be small normal up sell items. You could say, "Call now to receive one free service with your cleaning." or booking" (the service does not have to be explained until they call). This way you can change it is as you need.
It is good to have several offers available for you to use, tiered according to the work the customer wants, once you are speaking to them. For example: Roof wash - free gutter cleaning, House wash - free window cleaning, Driveway flat work or Deck cleaning (if you charge by the square foot)- free 10-20 ft of an additional walkway, or door stoop. Never use the offer to take away from the original work to be done. For example; giving 20 square feet free off of the driveway they called you to clean. You do not want to give the perception that the work they called you for is not worth the full asking price.
Plus if you give a dollar off discount to a customer, they will end up only remembering the price they paid,
which included the discount, not the original price. So when they call again or tell others what they paid they could think you have gone up or are not giving them the same deal and possibly go else where.
Your brochure should show a few good, clear, before and after shots of your work, and put in testimonials. I know they take up space but it is important potential clients feel you have satisfied similar customers like them for the work they need done.
You can have a small logo, address and phone number section that is easy to tear off (inside back lower corner of a tri-fold) with a code number added as a referral piece. But be sure to still have the same information included else where (like the front cover) so the initial customer still retains your contact info.
You can have a section (like a back panel or inside fold) stating the date and service that was done, if any other work was recommended or date when work should be repeated. But what can be even better is to have this actually put on a peel off sticker (instead of printed in the brochure) that you can attach in the blank or used address mailer space of the brochure, this you then leave with the customer after completion of the job, it becomes a reminder as well as a referral piece for future contact.
I hope this information was helpful next time you go to create your business brochure.
I have been approached a lot, so far this year, about this topic so I thought this would be a great subject to go ahead and discuss.
I will focus on what should be in a general business brochure rather then the physical parts of a brochure such as; type of fold, paper weight, gloss vs. matte, B and W vs. single or multi color. Those items can all be addressed once the content is hammered out and the budget is established. So lets get into the backbone of your brochure, the information and the call to action.
You want your brochure to be an extension of your business, a continuation of the branding you have already established with your business card, web site, etc. Try to make it so your brochure is easily recognizable that it came from you and your business. Your logo, phone number, web site address, location coverage area, type of work you perform, should all be easily seen and spelled out briefly and clearly. A brochure should be just a snap shot not a photo album, a few paragraphs about a few main topics not a novel.
Leave the longer in depth information to be found on your web site, or in an individual product and job phamplet that you give to your bookable customers when discussing a job, but not in your general business brochure given out to the broad general prospect population.
Make sure any brochure piece that you make or have made is multi market usable; such as a mailer, handout at a home show, or a customer referral piece. No exact pricing should be mentioned here so the brochure doesn't become obsolete and you waste printing costs. This way you can save on being able to produce more pieces for less money.
For your call to action you should use phrases like "Call for our current special" or offer" besides the typical call us for a quote. Might have something like "Contact us for a quote using this code." (leaving a space blank you can fill in) This will help with tracking a special event, or location placement, or to track when a mailing was sent out.
Your extra offers should ALWAYS be perceived value items and not a % discount off the cost. For every 10% you give away it takes 10 more of the same job with out the discount to make it up. Offers can many times be small normal up sell items. You could say, "Call now to receive one free service with your cleaning." or booking" (the service does not have to be explained until they call). This way you can change it is as you need.
It is good to have several offers available for you to use, tiered according to the work the customer wants, once you are speaking to them. For example: Roof wash - free gutter cleaning, House wash - free window cleaning, Driveway flat work or Deck cleaning (if you charge by the square foot)- free 10-20 ft of an additional walkway, or door stoop. Never use the offer to take away from the original work to be done. For example; giving 20 square feet free off of the driveway they called you to clean. You do not want to give the perception that the work they called you for is not worth the full asking price.
Plus if you give a dollar off discount to a customer, they will end up only remembering the price they paid,
which included the discount, not the original price. So when they call again or tell others what they paid they could think you have gone up or are not giving them the same deal and possibly go else where.
Your brochure should show a few good, clear, before and after shots of your work, and put in testimonials. I know they take up space but it is important potential clients feel you have satisfied similar customers like them for the work they need done.
You can have a small logo, address and phone number section that is easy to tear off (inside back lower corner of a tri-fold) with a code number added as a referral piece. But be sure to still have the same information included else where (like the front cover) so the initial customer still retains your contact info.
You can have a section (like a back panel or inside fold) stating the date and service that was done, if any other work was recommended or date when work should be repeated. But what can be even better is to have this actually put on a peel off sticker (instead of printed in the brochure) that you can attach in the blank or used address mailer space of the brochure, this you then leave with the customer after completion of the job, it becomes a reminder as well as a referral piece for future contact.
I hope this information was helpful next time you go to create your business brochure.
Wednesday, May 19, 2010
There is more to Flat Work than just using water!
Concrete contract cleaners can find some equipment companies stating in advertisements that their product is so good, no chemicals are needed, that you just need water. They go on to state how "Green" and environmentally friendly their way to wash is.
But what they may fail to mention, is for some of these types of concrete cleaning equipment, the way they make the concrete clean is by using so much pressure or agitation that a complete layer of concrete is removed, or etched off to get this back to new looking results. Or that even with using water alone, grease and oils being lifted out of and off of the concrete surface are themselves, bio hazards and in many areas will still need to be reclaimed and not be allowed to just flow into storm drains or even some sewer lines. Check the regulations in your particular area.
I am not saying you should not use rotary surface scrubbers or hot water sprayers but that you should be using both chemicals and equipment to give your customer the result they want, clean concrete, without ending up with something they don't, thinner or etched concrete.
For your general, basic, flat work concrete cleaning we have our “Concrete Cleaner”. This works well in combination with pressure washing equipment. With its organic solvents dissolving grease, tire marks and other debris the equipment doesn't have to work as hard to remove them from the concrete and can leave a clean but unmarred surface.
We have degreasers as well like “Mighty-O”, “Mighty-Max” and “Mighty Max Plus” these all contain butyl, a great oil and grease cutter. But do not use them on asphalt parking lots, only concrete. The differences between these three mainly are the amount of butyl they contain, 3%, 6% or 10% respectively. These are perfect for drive thrus, parking garages and concrete parking lots where a lot of vehicle, oil, grease and transmission fluid have been deposited and soaked into the porous surface of the concrete. These locations can be spot treated, in the heavy traffic areas, before the pressure washer or surface cleaner is used over the entire location. Many times additional cleaners may not need to be added.
For more difficult restoration cleaning, we have a product called “Pro BRC” or Building Restoration Cleaner for brick and masonry to remove years of neglect, mold, mildew and dirt. It will restore brick and mortar lines back to original or near original color with out using damaging high pressure that can loosen mortar joints.
If you have a customer with mineral water deposits from their sprinkler system discoloring their brick buildings or concrete walkways, we have “Concrete Rust Remover”. This is a powder that is mixed 4 lbs per 5 gallons of water. You just have to spray on to the stained areas and then clean as normal for these marks to lift off. Works on white pebble/rock bedding areas too.
We also carry some more environmentally friendly products when other products can not be used due to Home Owners Associations or other factors, like our “Natures Green APC” all purpose cleaner or “Mighty Green” which is in the same family as the well known Simple Green®. But "Green" on does not equal "Green" off, so be sure and follow the 'best practice' rules for waste water for your location, reclaim may still be needed.
For more detailed product descriptions of the above mentioned items, go to www.soapwarehouse.biz and look under the Exterior Products tab 'Concrete Products' and under the Degreaser tab.
But what they may fail to mention, is for some of these types of concrete cleaning equipment, the way they make the concrete clean is by using so much pressure or agitation that a complete layer of concrete is removed, or etched off to get this back to new looking results. Or that even with using water alone, grease and oils being lifted out of and off of the concrete surface are themselves, bio hazards and in many areas will still need to be reclaimed and not be allowed to just flow into storm drains or even some sewer lines. Check the regulations in your particular area.
I am not saying you should not use rotary surface scrubbers or hot water sprayers but that you should be using both chemicals and equipment to give your customer the result they want, clean concrete, without ending up with something they don't, thinner or etched concrete.
For your general, basic, flat work concrete cleaning we have our “Concrete Cleaner”. This works well in combination with pressure washing equipment. With its organic solvents dissolving grease, tire marks and other debris the equipment doesn't have to work as hard to remove them from the concrete and can leave a clean but unmarred surface.
We have degreasers as well like “Mighty-O”, “Mighty-Max” and “Mighty Max Plus” these all contain butyl, a great oil and grease cutter. But do not use them on asphalt parking lots, only concrete. The differences between these three mainly are the amount of butyl they contain, 3%, 6% or 10% respectively. These are perfect for drive thrus, parking garages and concrete parking lots where a lot of vehicle, oil, grease and transmission fluid have been deposited and soaked into the porous surface of the concrete. These locations can be spot treated, in the heavy traffic areas, before the pressure washer or surface cleaner is used over the entire location. Many times additional cleaners may not need to be added.
For more difficult restoration cleaning, we have a product called “Pro BRC” or Building Restoration Cleaner for brick and masonry to remove years of neglect, mold, mildew and dirt. It will restore brick and mortar lines back to original or near original color with out using damaging high pressure that can loosen mortar joints.
If you have a customer with mineral water deposits from their sprinkler system discoloring their brick buildings or concrete walkways, we have “Concrete Rust Remover”. This is a powder that is mixed 4 lbs per 5 gallons of water. You just have to spray on to the stained areas and then clean as normal for these marks to lift off. Works on white pebble/rock bedding areas too.
We also carry some more environmentally friendly products when other products can not be used due to Home Owners Associations or other factors, like our “Natures Green APC” all purpose cleaner or “Mighty Green” which is in the same family as the well known Simple Green®. But "Green" on does not equal "Green" off, so be sure and follow the 'best practice' rules for waste water for your location, reclaim may still be needed.
For more detailed product descriptions of the above mentioned items, go to www.soapwarehouse.biz and look under the Exterior Products tab 'Concrete Products' and under the Degreaser tab.
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